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Website Maintenance StrategyUCSD: Enterprise Level Website Upgrades and Best Practices
With the traditional agency model becoming obsolete and ‘hit and miss’ results from hiring freelancers, building the right digital marketing team for your business is more challenging than ever. At Parallel Interactive, we have combined the best of both worlds to create an innovative, cost-effective marketing approach to help clients succeed in today’s ultra-competitive business environment. Here are a few reasons why you should consider Parallel Interactive as your full-service digital marketing agency.
Top online brands are backed by sound digital marketing strategy; they succeed because of consistent, effective implementation. While this approach may sound simple, understanding and tracking all the moving parts and, most importantly, systemically evaluating them for success and improvement is a complex puzzle for digital newbies. That’s what we do as your digital marketing agency. We fit all the pieces together in a full-stack digital marketing plan – from website design and development to search engine optimization (SEO), social media strategy, and marketing automation – to help our clients create innovative brands that outshine (and outrank) the competition.
We’ve been in your seat and countless others. We’ve tackled digital marketing challenges from both a client and agency perspective. And, unlike other top digital marketing agencies who tier their clients based on size and budget, we focus on growing medium sized clients – so everyone gets the ‘A’ team. We merge the talents of experts in website design, programming, SEO, social media strategy, and marketing automation to custom-build a digital marketing team that’s right for you.
Developing a successful online brand can be a complicated process. But the end result can be pretty fantastic when it’s done right. With more than 400 projects under our belt, we understand the challenges of producing high-quality, high-performance digital marketing initiatives. We get things done right – the first time, within budget, and on schedule. It’s not magic, just hard work.
In your efforts to stay current, it’s tempting to jump on the technology trends bandwagon. But the latest technology might not always be the right solution for your business. We can help you sort through the technology clutter and determine what you really need… not what everyone is trying to sell you from the latest digital marketing seminar.
But we don’t recommend it. Everything we create has a purpose. Great design is the fabric that seamlessly weaves together images, video, copy, and calls-to-action, crafting an ideal space that drives traffic and converts visitors to qualified sales leads. View our work.
Having a meaningful presence on social media platforms – such as LinkedIn, Twitter, Facebook, YouTube, Pinterest, and Instagram – is an important part of your overall digital marketing strategy. But choose wisely. Not every outlet is a good fit for every business. Our social media marketing motto: fish where the fish are and create quality content over quantity. Truly useful and engaging content is the key metric to your posts being seen by more users. It’s also better for business. Great social media content builds brand recognition, expertise, and positive relationships that make a difference when your followers make buying decisions. Parallel can help you develop a smart, cost-effective social media plan that builds your brand and creates authentic connections with your customers.
It’s great to be noticed… but only for the right reasons. Creating original and curated content showcases your expertise and builds brand value by providing helpful information that answers searchers’ questions. When you produce high-quality content, you increase the chances of others linking to your site and sharing your content on social media channels. You also decrease bounce rates – the number of visitors who leave your site after viewing just one page. All of these byproducts of effective content marketing add up to greater search engine rankings and higher website traffic with more qualified leads.
Unless you have to spend two more to fix it. Sometimes we have to learn the hard way that price is not the only indicator of value. We work more efficiently by hand-selecting your team from a hybrid of senior-level experts in multi-media website design and development, SEO, social media strategy, and marketing automation. As your digital marketing agency, we create custom-built solutions to solve your challenges… and we do it within your budget.
After 20 years in the business, we know one size doesn’t fit all. That’s why we listen closely, learn your business from the inside out, and create flexible, experienced digital marketing teams to help your business grow. Parallel Interactive has a long-standing track record of excellence in customer service and powerfully innovative digital marketing programs that deliver outstanding results. So let’s get to work! Contact us to learn more.