Amazon integrates Facebook into their online marketplace.
Now, Amazon integrates Facebook into their online marketplace and allows users to do countless things with their social media profiles. For example, users can search and find recommendations for movies, music, and other products based on their very own Facebook profiles. They can also see upcoming birthdays, create Amazon Wish Lists, develop gift suggestions for friends based on their Facebook profiles, and explore Facebook profiles to find other people with similar interests.
So what does all this mean for eCommerce shopping behaviors? A recent article on HubSpot describes a few ways this new Amazon and Facebook integration will affect online shopping habits and how it will force competitors to follow suit. One of the main affects from this integration will be the increased exposure to new products due to recommendations. This new integration will dig into profiles and provide customized recommendations for purchases based on consumers’ interests, “likes,” and recent product views. Many of these features will undoubtedly be a new concept for customers.
Another impact of this integration on eCommerce habits will be an increase in purchases for birthdays, holidays, and other special events. Users will be able to create wish lists that can be shared with their friends and family on Facebook, and Amazon will automatically create gift suggestions for users’ friends based on their Facebook profiles. Of course, Amazon hopes this will boost sales – but it can be quite a practical tool for all users, removing the stress of trying to find the perfect gift for friends or loved ones.
