Insights : Brian Van de Wetering

Track Digital Marketing Campaigns with UTM Parameters

Do you use UTM parameters to analyze social media click-throughs and other incoming links? Track digital marketing campaigns more precisely with this handy ID code. You may be missing some important information that can help you determine which online marketing campaigns are working and which ones are duds. UTM parameters (UTM = Urchin Tracking Modules)…

How to Choose the Right CMS Platform for Your Business

Confused over how to choose the right CMS platform for your business? Our Chief Technical Officer Brian Van De Wetering shares a few website development tips to help you seamlessly manage your entire content marketing strategy under one roof. Learning how to choose the right CMS (content management system) can seem like an overwhelming task…

UCSD Website Maintenance Strategy – Test

Website Maintenance StrategyUCSD: Enterprise Level Website Upgrades and Best Practices

Open Graph Meta Tags Social Media Optimization

While open graph meta tags (OG tags) may sound like an obscure techie gadget, they’re about to become your new best friend. Here’s how to avoid Facebook sharing issues with open graph meta tags. Until recently, social users had the option to dress up link previews with more captivating images, catchier titles, and colorful descriptions…

UCSD Website Maintenance Strategy

Website Maintenance StrategyUCSD: Enterprise Level Website Upgrades and Best Practices

Best Practices for Choosing a Web Host

Are you up to speed on best practices for choosing a web host? Our Chief Technical Officer, Brian Van De Wetering, shares lessons learned from the tech side of website development. Staying current on best practices for choosing a web host for your new website is kind of a big deal. The choices you make…