We’re a month into 2017, but the digital marketing landscape is already changing rapidly with these social media predictions for 2017. A recent SocialTimes article on Adweek reached out to industry experts to get insights on what the year will bring. Top executives at social media advertising agency Adaptly shared their social media predictions for…
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Content marketing is becoming more and more prevalent in the digital marketing realm. If you’re new to the blogosphere, be extra careful not to make simple blogging mistakes. Hubspot contributor Richard Stephens outlines blogging mistakes of what not to do in his article, “7 Blogging Bloopers Your Business Will Want to Avoid.” Here are the top…
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Before the Internet and modern technology, brands were far more limited in how they could gain attention – television, news outlets, and radio platforms were the most common. Nowadays, it is essential to kickstart your digital strategy by understanding your audience. Bola Awoniyi, author at Econsultancy, explains how to harness the power of digital promotion…
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Most users don’t pay much attention to the Facebook search function. While may seem like an afterthought, it actually holds a land of opportunity. Andrew Hutchinson of Social Media Today reveals why Facebook search will be important to marketers in 2017. In 2015, Mark Zuckerberg announced that Facebook was indexing over 1.5 billion searches per…
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Brands often compete for attention in the same marketing channels, but they are now creating real-world engagement with fictional stories. Television, print, and social media are some of the biggest and most common platforms for advertisers. So how can brands stand out from the crowd? A recent article published by Digiday shares how brands are…
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Before the rise of digital technology, marketers relied on intuition to create and assess marketing initiatives, but now they need data. Today’s businesses demand that marketing teams show a tangible ROI from their efforts. According to MarketingLand author Tamar Weinberg, you need data for a successful marketing strategy and gut feelings just aren’t good enough…
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Google is experimenting with one of its biggest changes to date: a mobile first search index. This means that the engine will prioritize mobile content in its results. Reporter Karissa Bell expands on Google’s mobile first initiative in her Mashable article, “Google is Changing Search in a Big Way.” Google’s current search engine scans over…
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Almost every internet user has some kind of ad blocking software, but as Netflix overrides ad blockers along with many other brands, it is becoming harder to use. Jon Fingas, associate editor at Engadget.com, describes how Netflix overrides ad blockers by delivering promos that specifically target browsers using ad blocking software. Netflix original series Black Mirror…
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Leveraging its Audience Network, Facebook expands ad network to bring video ads to your television screen. Tim Peterson, author at MarketingLand, explains how Facebook expands ad network plans to bring its growing ad business to digital TV and how it will affect the future of advertising. The social media giant aims to serve targeted ad…
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In the modern age of technology, we have access to digital marketing tools and software that streamline our work and make our new creative process easier. Despite these advancements, many creative processes are stuck in the past. A recent article by Hightail examines old practices that are becoming obsolete and how digital marketing agencies are…
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Emojis are those colorful little cartoons that you just can’t seem to get away from and need a social media marketer’s guide in order to understand. Once only popular among preteen text messages, the emoticons are now making their way into digital marketing campaigns creating the need for a social media marketer’s guide to understand…
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