Good SEO content helps potential customers find you. Great content converts them to customers and builds lasting relationships. Last year, 58 percent of B2B marketers reported increased sales and revenue as a direct result of their content marketing efforts. Additionally, marketers who use AI for content creation see an average increase of 70% in ROI…
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Become more visible to potential leads and generate more traffic to your website by investing in a content marketing strategy for your business. Content marketing has the potential to transform brands, with lower costs and higher returns than traditional marketing methods. According to DemandMetric, 78 percent of CMO’s believe custom content is the furture of…
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Do you use UTM parameters to analyze social media click-throughs and other incoming links? Track digital marketing campaigns more precisely with this handy ID code. You may be missing some important information that can help you determine which online marketing campaigns are working and which ones are duds. UTM parameters (UTM = Urchin Tracking Modules)…
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Looking to increase new business leads? Create memorable and engaging content for your audience by adding infographic content marketing to your digital strategy. The average human attention span lasts about eight seconds, which means you’re most likely to either captivate or lose readers in the first paragraph of your marketing content. Even then, the readers…
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Upgrade your content marketing strategy with blogging best practices that increase readability and boost lead generation. Companies with blogs produce an average of 67 percent more leads monthly. Blogging is such a scalable and affordable approach, making it the one of the three primary content strategies for businesses, and marketers who prioritize blogging see 13…
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Confused over how to choose the right CMS platform for your business? Our Chief Technical Officer Brian Van De Wetering shares a few website development tips to help you seamlessly manage your entire content marketing strategy under one roof. Learning how to choose the right CMS (content management system) can seem like an overwhelming task…
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A study of 400 students proves new “Sans Forgetica” font may unlock your audience’s content retention puzzle, and it’s free! Researchers from RMIT University in Melbourne have developed an unconventional way to help you fill your audience’s memory gaps and maximize your marketing content retention. The team of typographers and behavioral psychologists released a new…
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At Parallel Interactive, we get a little obsessive about our clients’ SEO strategy. Before any new website content is created, we first conduct an SEO content audit. Why? Because good content is a crucial part of making sure you end up on top of a search engine results page (aka SERP). Great content keeps visitors…
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Every day, more than 3.5 billion searches are being processed on Google, Bing, Yahoo, and other search engines. To stand out from the masses, make sure your content marketing strategy includes these top keyword research tools. Imagine if you could capture just a fraction of those searches by predicting which words they’re using to find…
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Try these content marketing and brand loyalty tips to keep your customers in a tight marketplace. We live in an age of ad overload, making it increasingly difficult for brands to stand out from the competition. In fact, consumers are exposed to more than 10,000 brand messages a day, according to the American Marketing Association.…
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Today’s new business owner can create an affordable, effective digital marketing strategy, previously only available to big budget advertisers. Forbes offers digital marketing advice for startups ready to build brand awareness. By using video, content, social media, and mobile advertising, you can help your business make a name for itself and rank higher in Google…
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The new Hawthorne Cat construction equipment digital showroom helps sales teams close deals faster by empowering customers to search current equipment inventory in real-time. Browsing Caterpillar’s online product catalog and working with a dealership sales rep to match inventory with project equipment requirements used to be a time-intensive process. That’s why Hawthorne Cat, the exclusive…
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