Not every business can spend thousands on SEO strategy. But small business SEO can be just as effective as the big budget brands. Check out these 5 free small business SEO tips. Every business can benefit from search engine optimization (SEO) strategy to boost their search engine rankings. However, there are still a lot of…
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In 2018, SEO strategy has continued evolving to prevent the most relevant websites from getting lost in space. Are you landing at the top of search engine results pages with SEO strategy that outshines your competition? Keeping up with the constant changes in SEO strategy is challenging, but members of the Forbes Agency Council recently…
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For many small businesses, launching a social media strategy can feel like trying to capture the attention of a goldfish. Try these social media marketing tips to simply and focus your mission. With about 94 percent of small businesses using social media channels to market their products and services, competition is fierce. Designing and launching…
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Staying current and running effective campaigns in a constantly changing environment demands a strategic focus on several marketing campaign essentials. Even the most sophisticated of marketing tools may fail to deliver without research and planning. Marketo Blog Contributor Dan Purvis reviews seven marketing campaign essentials that help you reach audiences in more meaningful, impactful ways:…
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Your new website may be beautifully designed and loaded with interesting content, but if you’re not paying attention to the basics of SEO content creation, no one, will see it. The vast majority of website experiences – about 93% – begin with search engines. Reaching new visitors through these search engines requires an algorithmic approach…
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By now, we’ve all heard that finding creative ways to use video is the next big thing and it’s important to include in your content marketing strategy. Wondering how to do so? Logan Nickleson shares some creative ways to use video in his article, “How to Maximize Your Content Marketing Results with Video.” Here are…
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Successful rebranding is one of the most difficult marketing strategies a company can accomplish. Sometimes it’s hard to understand how to execute a rebranding strategy or even when it’s necessary. Derrick Daye asked the Branding Strategy Insider team to share their tips for successful rebranding. Rebrands Offer Opportunity In many cases, the focus of a…
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BrandZ recently released their annual ranking of the world’s most valuable brands. The leaderboard is typically dominated by American companies with global reach, but Shenzhen-based tech giant Tencent has broken the ranks. This Chinese firm made it to the #8 on the list. In a recent CNNTech article, Alanna Petroff describes the most valuable brands.…
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Branding and content marketing are becoming more collaborative with user-generated content. Companies are now putting a higher emphasis on user-generated content because every customer can be a potential brand ambassador. Blogger Ryan Kh shares a few examples of brands that have successfully leveraged user-generated content. Burberry Burberry is still growing even after 160 years in…
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Before the Internet and modern technology, brands were far more limited in how they could gain attention – television, news outlets, and radio platforms were the most common. Nowadays, it is essential to kickstart your digital strategy by understanding your audience. Bola Awoniyi, author at Econsultancy, explains how to harness the power of digital promotion…
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Brands often compete for attention in the same marketing channels, but they are now creating real-world engagement with fictional stories. Television, print, and social media are some of the biggest and most common platforms for advertisers. So how can brands stand out from the crowd? A recent article published by Digiday shares how brands are…
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Every once in a while, brand tweets will appear on your timeline that are so perfectly executed you’ll wish you came up with them yourself. Emily Copp, author at Hootsuite, shares a few examples of excellent brand tweets along with lessons we can learn from them. The Feds Both the CIA and the CSIS do…
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