Fashion Week is known for its exclusivity, typically limited to people in the industry or those closely affiliated. Thanks to digital media, this is changing. Fashion is more accessible than ever before because of digital media. Nikki Gilliland, blogger at Econsultancy, explains how brands are bringing fashion week directly to consumers. “Shoppable” Shows In an…
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Sometimes it pays to take risks, but the mere thought or risky marketing often intimidates businesses and entrepreneurs. In the marketing world, risk-taking is essential in order to move forward and progress. Jayson Demers, founder and CEO of AudienceBloom, shares a four success examples from big brands who partake in risky marketing strategies. Domino’s Pizza…
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Designing and choosing how to create a logo can be stressful for any business owner. When creating your brand’s new logo, it’s a good decision to weigh all your possibilities and put some extra time into your branding efforts. Scott Gerber, entrepreneur, author, and Founder of the Young Entrepreneur Council, shares advice from industry experts on…
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Feeling nostalgic? Good news, some of your favorite 90s brands are making a comeback! Aaron Smith of CNN Money shows us some examples of seemingly forgotten 90s brands that are back in business. Surge Soda Coca-Cola unveiled this memorable neon green soda back in 1996. It was originally created to compete with Pepsi’s Mountain Dew…
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It often causes controversy when a national brand makes logo changes. Consumers gravitate towards brands that they know and love, and a drastic update sometimes comes with negative feedback. Ahiza Garcia of CNN Money has put together a list of a few famous brands whose logo changes were not well received by fans. Verizon The…
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More and more consumers are trusting and becoming more loyal to brands that support social causes. American consumers now expect companies to incorporate social causes and good into their businesses, according to a social impact study cited in a Mashable article by Matt Petronzio. 90 percent say they are more likely to be loyal to…
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Beware of stories that aim to promote your brand at the expense of value added information. Instead, include a healthy rotation of do-it-yourself “how to” tips, lifestyle articles and expert interviews that give consumers helpful advice that maximizes their experience with your product or establishes you as a reliable resource.
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Brand journalists make no pretense about their mutually beneficial relationships with readers. At its best, brand journalism is a transparent platform that invites consumers to participate in the discussion and make their own decisions about the validity of information being presented.
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