The future of marketing is in the hands of programmatic advertising platforms, helping small to large businesses grow their audiences and increase revenues. Understanding programmatic advertising and which platform is best for your business is important to maximize your business’s potential. In 2017, a Dun & Bradstreet Report study found 65 percent of B2B marketers…
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Try these content marketing and brand loyalty tips to keep your customers in a tight marketplace. We live in an age of ad overload, making it increasingly difficult for brands to stand out from the competition. In fact, consumers are exposed to more than 10,000 brand messages a day, according to the American Marketing Association.…
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You know who your customers are, but do you truly understand them? Try these customer segmentation best practices to maximize marketing automation and build meaningful, loyal customer relationships. There’s no doubt that the more you know about your audience, the greater your chances are to reach them with impactful messages that inspire action. In fact,…
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