Got a great online product promotion or service to attract new customers? Before you publish, test your SEO strategy and optimize website content with Yoast SEO. This easy-to-use plugin measures multiple aspects of blog text to ensure optimal SEO and readability. What’s even better is the optimization runs in real time, so blog authors can…
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Make sure your digital strategy is on track with consistent website audits using an SEO audit tool. Performing regular SEO audits is essential for staying on top of the major issues that could be damaging your site’s visibility and ranking. Moz Site Crawl is an SEO audit tool that crawls your site every week searching for…
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Do you use UTM parameters to analyze social media click-throughs and other incoming links? Track digital marketing campaigns more precisely with this handy ID code. You may be missing some important information that can help you determine which online marketing campaigns are working and which ones are duds. UTM parameters (UTM = Urchin Tracking Modules)…
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Got a great online product promotion or service to attract new customers? Before you publish, test your SEO strategy and optimize website content with Yoast SEO. This easy-to-use plugin measures multiple aspects of blog text to ensure optimal SEO and readability. What’s even better is the optimization runs in real time, so blog authors can…
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Build customer trust, generate leads, and increase conversions with the best email marketing practices for your digital strategy. According to HubSpot, email marketing earns an average return of $38 for every dollar invested with an ROI of 3800 percent. By adding best email marketing practices to your digital strategy, you can increase leads, engagement, and…
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Looking to increase new business leads? Create memorable and engaging content for your audience by adding infographic content marketing to your digital strategy. The average human attention span lasts about eight seconds, which means you’re most likely to either captivate or lose readers in the first paragraph of your marketing content. Even then, the readers…
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Visualize your digital experience, increase lead conversions, and build brand loyalty with our customer journey mapping tips. From initial brand awareness and site browsing to final purchase, the customer journey includes the entire lifecycle of a customer. A customer journey map is a visual outline of the process a customer or lead goes through to…
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Confused over how to choose the right CMS platform for your business? Our Chief Technical Officer Brian Van De Wetering shares a few website development tips to help you seamlessly manage your entire content marketing strategy under one roof. Learning how to choose the right CMS (content management system) can seem like an overwhelming task…
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A start-up company with a limited budget relies on a full stack marketer to be the conductor and play all the instruments in their digital marketing orchestra. Find the right full stack marketing talent for your business and keep your digital brand in tune at the right price. Marketing roles are changing quickly as the…
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Revamp your digital strategy with Generation Z marketing campaigns that engage young consumers, build brand loyalty, and grow your business. Generation Z is anyone born in 1997 or later. According to Business Insider, this age group is passing up Millennials as the largest living generation, representing 40 percent of global consumers. Gen Z’s growing population…
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Stay ahead of your competition with the top digital marketing trends 2021 that attract new customers and drive conversion rates. Digital marketing has changed at breakneck speeds over the last decade, and this rapid evolution doesn’t show any signs of slowing down. Marketers need to upgrade their strategies to keep up with competitors in today’s…
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If you’re struggling to integrate a mobile strategy into your digital marketing efforts, you’re not alone. Many countries are seeing consumers completely skipping PC ownership and purchasing smartphones as their first means of digital interconnectivity. Rapid growth of mobile capabilities has left many marketers in the dust, creating a problem when it comes to utilizing…
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