Google AMP Stories are the latest story trend taking a swipe at competition on the digital scene. Here’s why you should add AMP Stories to your digital marketing strategy. Social media stories continue to grow in popularity, and Google isn’t one to miss an opportunity. What started with Snapchat stories have now spread to virtually…
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Upgrade your digital strategy with 2019 digital marketing trends and technologies that attract attention, build loyal customers, and drive conversions. Every year, new marketing trends emerge, existing technologies get smarter, and consumers get savvier. This year is no different as businesses enhance their technologies and strategies to engage customers. Here are our top 2019 digital…
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Grow your business and encourage more time spent on your website with a video marketing strategy. From the how-to and other informative videos we watch for work to social media videos we see at home, video content is an essential part of our day-to-day lives. According to a study from Wyzowl, people on average spend…
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At Parallel Interactive, we get a little obsessive about our clients’ SEO strategy. Before any new website content is created, we first conduct an SEO content audit. Why? Because good content is a crucial part of making sure you end up on top of a search engine results page (aka SERP). Great content keeps visitors…
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Today, top brands combine PR and digital marketing strategy to boost ROI by amplifying a company’s credibility and clearing the path to greater success with conversions. There’s an old saying about the difference between advertising and public relations when delivering messages to the masses: “Pay for it or pray for it.” While traditional paid advertising…
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Today’s new business owner can create an affordable, effective digital marketing strategy, previously only available to big budget advertisers. Forbes offers digital marketing advice for startups ready to build brand awareness. By using video, content, social media, and mobile advertising, you can help your business make a name for itself and rank higher in Google…
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Is your digital marketing strategy stuck in a time warp? Top industry experts review 2018 digital marketing trends and realistic ways to integrate the latest technologies into your business. Technologies, such as virtual reality, artificial intelligence, and voice search interactions, no longer just belong to sci-fi films. So how can we best use these new…
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You know who your customers are, but do you truly understand them? Try these customer segmentation best practices to maximize marketing automation and build meaningful, loyal customer relationships. There’s no doubt that the more you know about your audience, the greater your chances are to reach them with impactful messages that inspire action. In fact,…
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When it comes to creating successful search engine optimization (SEO) strategy for your website, Google isn’t the only algorithm game to master. Here’s why SEO strategy should include social media to diversify ranking options. Content marketing comes in all forms – written, images, video, and audio. The most effective execution of SEO strategy includes platforms…
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Digital marketing strategy has evolved at dizzying speeds, and experts say some formerly effective strategies are now underperforming. Here’s a review of outdated digital marketing trends to replace this year. As marketers continue to adopt new technologies, a few under-performing, overused tactics are on the chopping block for the coming year. Hubspot Blog Contributor Jasz…
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With the widespread growth of marketing automation tools, Parallel Interactive’s range of client services has increased exponentially this year. We searched for a year to find a software partner to integrate these services into our clients’ marketing technology stacks. Then we found SharpSpring marketing automation tools. It’s like Robin Hood rode through our office and delivered…
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You’ve successfully promoted your website and you’re experiencing heavy web traffic, now it’s time to hone your digital strategy. Once you’ve got the visitors, you need to implement a digital strategy that includes optimizing your pages to improve your site’s performance. Lesya Liu, contributor for Entrepreneur, offers a few tips on how to engage and…
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