As you may know, consumers typically buy products from companies they can relate to and identify with by finding your brand’s voice. The single most effective way to develop a relationship is by creating a compelling voice for your brand. The voice should reflect the values of your company. It should also correspond to how you…
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When was the last time you checked your Facebook page? This morning? 10 minutes ago? Many people today don’t realize how much the evolution of social media has impacted their lives on a daily basis. The Evolution of Social Media In the late 1990’s, AOL kicked off the social media movement with their online messaging program…
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Great event planners are naturals with the ‘details.’ It seems to be ingrained our DNA — the ability to plan every aspect of our lives and be keenly aware of the steps even before we take them. As successful planners, we have the ability to see all the “what ifs” or as we call it Murphy’s Law. Having…
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So how did “the buzz” get started? The first time my friend Hope asked how comfortable I would be with the buzz on “making the ask,” I had to pause. The meaning was clear – we were discussing making direct solicitations on behalf of a non-profit – but her use of the verb, “to ask”…
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The headshot — a formal portrait that includes only the subject’s head, neck, and shoulders — has been around for probably a century. But what makes a great headshot? Used originally by the entertainment industry (“glossies”), a great headshot today is a staple of nearly every professional sector, and headshots are a requirement of social media…
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The Panoptix Events team has just returned from International CES 2013 in Las Vegas! We survived, thank goodness, by employing some of these very useful tips.
We have compiled a list of essential tips for surviving a Las Vegas trade show.
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Social media… It’s the phrase of the decade. There’s Facebook, Twitter, Instagram, Pinterest, and LinkedIn just to name a few. These days it seems like everyone is pinning, tweeting, and posting to each other.
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When it comes to mobile vs responsive, let the numbers do the talking. Do the math: 311 million people in just the US alone, half of whom – 155 million – have smartphones, and 28 percent, or 43.4 million people, use their smartphones as the primary way to access the web. So why are companies…
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I’ve made it. If you haven’t made it yet you probably will one of these days. It’s like accidentally biting your tongue – you know it’s going to happen but there isn’t much you can do about it. Happens before you know it.
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Our culture has evolved drastically since the introduction of the smartphone. Let’s face it, we’ve all become a bit rude and less social. Not to mention, people are abbreviating words, missing green lights, and bumping into others while walking and texting. Before the internet went mobile, we never imagined we would become victims to such embarrassing occurrences.
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Most everyone has heard the word Facebook, but what about Twitter? Other than recent celebrity feuds or millionaires’ feelings about poor customer service, Twitter isn’t making headlines like Facebook is. The large amount of newsworthy information about Facebook has begun to question Twitter’s popularity.
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Social media boosts talent acquisition and the hiring process. According to the article, “5 Ways Social Media Is Revolutionizing Talent Acquisition,” Sajjad Masud claims that in a recent study, “more than 60% of adults are connected to one or more social networks and of those, 23% of their online time is spent entirely on social networking…
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