More businesses are racing to develop new web and social media programs. However, in their hurry, many are forgetting one important step: the need to measure their online success. Without adequate tracking, it is nearly impossible to determine what programs should be cut, continued, or optimized. A recent article in the San Diego Union Tribune…
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Despite its hundreds of millions of users, finding Facebook fans for your business can be difficult. A recent article by Jay Baer discusses the problem many companies face: simply being ignored by their Facebook fans. A major contributor to this problem is that many people simply don’t know the purpose of Facebook. A new study…
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When it comes to writing blogs, you’ve probably heard that it’s all about content, rather than format. In other words, if you want people to read your blog, you have to write material worth reading. However, there are several other things you can do to help attract readers, such as finding a format that works.…
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The power of social media is great for many things, such as connecting with friends and family, sharing interesting content with others, building relationships, and a host of other things. Of course, social media is also key to a business’s marketing efforts. In fact, one of the most important power of social media for businesses…
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As more and more businesses join the online communities, a common question emerges. How can you guarantee social media success? Sadly, the answer is “you can’t.” As with any business venture, there is no magic bullet for success. There are, however, certain steps that can increase the chance for success. Recently, the San Diego Union…
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Online videos are becoming increasingly popular due to sites like Facebook and YouTube. Surprisingly, more than 2 billion videos are viewed on Facebook each month; and in 2010 alone, more than 700 billion YouTube videos were viewed. This increase in online video viewing demonstrates a shift in video viewing habits, proving that audiences are becoming…
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Blogging success can be one of the best assets a company can add to their content marketing strategy. A well-written blog can help manage a brand message, position a company as a thought leader, generate visitors to a corporate or product website, and improve general SEO. A blog can also be one of the most…
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If you’ve ever wondered how to track your influence in social media, the answer is not solely based on followers. In a recent article from the San Diego Union Tribune, Julie Wright discusses the importance of knowing who your social media influencers are and how to track them. Understanding that online influence can help attract more…
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If you are a small business, you’ve undoubtedly heard the words “social media.” You probably also know you are supposed to be using social media to grow your business online by spreading the love to your followers. But social media can be daunting. For every social media marketing success story like those of Old Spice and…
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Almost everyone knows how easy it can be to set up and use social media. What many people don’t know, however, is how difficult it can be to use such media correctly, so don’t be a victim of this problem. The San Diego Union Tribune recently published an article that discusses this issue, so don’t…
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Not too long ago, when a person had a complaint against a business they would pick up the phone and dial a 1-800 number and speak to a company representative. Today, it is more common for these people to turn to social networks to voice their opinions and online criticism. Consequently, customer-service issues are being…
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Almost everyone knows that friends, fans, and followers are important in social media, and maintaining a transparent, two-way communication with those followers is fundamental to increasing your social equity and climbing the social pillars. A recent article by Social Media Examiner discusses the difference between simply engaging in social behavior and becoming a social business.…
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