Thousands of new products are launched each year, and surprisingly, most of them fail because marketers aren’t able to get their message heard. What is it exactly that causes marketing campaigns to fail though? Is the marketing research not good enough? Is the advertising not creative enough? Are consumers just too difficult for marketers to…
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Upgrade your social media strategy with some old school marketing techniques. Many experts believe that in today’s technology driven market, old school marketing techniques are outdated and will not work on newer markets such as Facebook. Many businesses today are joining the social media movement, and without a doubt the largest online social market is Facebook.…
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It’s no secret that we depend on voices of authority for guidance before buying practically anything, and today’s consumers have a wealth of information and choices available at their fingertips. Capitalizing on thought leadership can help you market your company and products. To help buyers make the leap from curious browsers to loyal customers, here’s…
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Building your company company reputation requires engaging prospects in conversations that are not strictly about your brand. Forget about sales language and talk about what’s going on in your industry. Write about new research or industry trends. As a matter of fact, you can conduct your own surveys and release the results to the media.…
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