Visualize your digital experience, increase lead conversions, and build brand loyalty with our customer journey mapping tips. From initial brand awareness and site browsing to final purchase, the customer journey includes the entire lifecycle of a customer. A customer journey map is a visual outline of the process a customer or lead goes through to…
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While open graph meta tags (OG tags) may sound like an obscure techie gadget, they’re about to become your new best friend. Here’s how to avoid Facebook sharing issues with open graph meta tags. Until recently, social users had the option to dress up link previews with more captivating images, catchier titles, and colorful descriptions…
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Try these content marketing and brand loyalty tips to keep your customers in a tight marketplace. We live in an age of ad overload, making it increasingly difficult for brands to stand out from the competition. In fact, consumers are exposed to more than 10,000 brand messages a day, according to the American Marketing Association.…
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You know who your customers are, but do you truly understand them? Try these customer segmentation best practices to maximize marketing automation and build meaningful, loyal customer relationships. There’s no doubt that the more you know about your audience, the greater your chances are to reach them with impactful messages that inspire action. In fact,…
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Staying current and running effective campaigns in a constantly changing environment demands a strategic focus on several marketing campaign essentials. Even the most sophisticated of marketing tools may fail to deliver without research and planning. Marketo Blog Contributor Dan Purvis reviews seven marketing campaign essentials that help you reach audiences in more meaningful, impactful ways:…
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Are your brilliantly written emails falling on deaf ears? If you’ve seen too many emails go unopened, deleted or sent to the dreaded junk box, it’s time to try a different email subject line strategy. It may not be what you’re saying, but how you’re saying it. By adjusting the tone, length, timing, and customization…
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With the widespread growth of marketing automation tools, Parallel Interactive’s range of client services has increased exponentially this year. We searched for a year to find a software partner to integrate these services into our clients’ marketing technology stacks. Then we found SharpSpring marketing automation tools. It’s like Robin Hood rode through our office and delivered…
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Hubspot is one of the best inbound marketing and sales systems for managing and bringing in new clients and customers. Depending on your client base and the size of your business, however, it may not be the best inbound marketing solution for you. Andrei Holobut of MashCommerce shares a few alternative platforms and discusses the…
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It may seem like Snapchat is the next big thing poised to take over social media, but businesses and marketers disagree as they continue to choose Instagram over Snapchat for their social media marketing efforts. Based on size alone, Snapchat’s user base of 150 million pales in comparison to Instagram’s whopping 400 million. John Boitnott…
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Marketers everywhere are targeting millennials, but according to online marketer, web influencer, and entrepreneur Neil Patel, we’re overlooking a major market by not marketing to baby boomers. Marketing to millennials is usually high-energy and frenzied, involving Snapchat and viral video content. However, consumers born between 1946 and 1964 are a more patient (and wealthy) demographic.…
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Virtual reality is an emerging technology that is changing the way we engage with content through virtual reality marketing campaigns. No longer will we need to describe a product in an ad or show a two-dimensional commercial – VR provides fully immersive customer experiences. Because it’s relatively new, not many brands have been able to…
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The digital age has turned the traditional sales funnel, and the role of the Chief Marketing Officer, on its head. Marketing isn’t just about communication anymore – successful businesses need a digital strategy that combines technology, metrics, creativity, and promotion. They need someone who can effectively manage those efforts. Stephen White, EVP of Enterprise Technologies…
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