Emojis are those colorful little cartoons that you just can’t seem to get away from and need a social media marketer’s guide in order to understand. Once only popular among preteen text messages, the emoticons are now making their way into digital marketing campaigns creating the need for a social media marketer’s guide to understand…
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The evolution of SEO has happened rapidly in the last few years. SEO managers used to focus primarily on optimizing landing page elements, building links, and auditing websites.Today, they do all that and more. Columnist and SEO Specialist Winston Burton describes the evolution of SEO and how SEO roles have grown to play a much…
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Software as a Service (SAAS) companies face a significant make or break moment: customer onboarding. How you bring on new customers will determine whether or not they stay. Shayla Price, contributor at Entrepreneur.com, shares helpful strategies to convert sales leads into loyal customers. Here are several tips to improve your customer onboarding process: Personalized Welcome…
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The digital marketing industry is constantly changing. Check out the latest digital marketing trends for 2016 so far. No matter how large or small your company, a solid digital marketing strategy is necessary in today’s business landscape. Oscar Waterworth, Writer and tech enthusiast, reveals some of the top digital marketing trends for 2016. Interactive Content Audience…
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Growth marketing advice isn’t just for start-ups; it’s becoming the standard for the entire marketing industry. Whether you’re a brand new company or an established enterprise, everyone needs to learn how to grow their business. Vasil Azarov, CEO of Startup Socials, shares useful growth marketing advice from industry experts in his article, “45+ Growth Marketing Lessons…
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When it comes to social media marketing, color reigns supreme. Over 92 percent of people say that visual stimulation is the #1 influencing factor affecting their purchase decision. Harmonious colors engage viewers and attract customers to your brand. Digital Marketing Consultant Wade Harman explains the importance of color psychology in social media marketing in his…
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Our everyday lives are so cluttered with messaging and branding that most of it simply gets tuned out. The key to successful marketing campaigns means looking beyond the facts and focusing on right brain connections. Claudine Bianchi, founder of Crescendo Content Marketing, explains why we should look beyond facts and figures and focus on making…
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In recent years, email marketing has been ignored, unnoticed, and declared uncool alongside the rise of social media. However, as emails are becoming a popular tool amongst marketers and is why email is on the rise in 2016. Brands are slowly returning to email marketing and they are finding that it has new capabilities, expansive…
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Marketers in 2016 will face challenges of improving customer experience while adapting to a digital world. In her article, Natalia Angulo discusses upcoming digital marketing trends to watch for this year. Mobile, video, and social media gained incredible traction among brands and advertisers in 2015. In the upcoming year, marketers must concentrate less on their…
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Marketing, in a basic sense, is showing someone the value of your product or service. So how do you market anything to anyone? Accomplishing this task doesn’t always have to be complicated. In the article, “3 Steps to Market Anything to Anyone” by Mike Templeman of Forbes, he shares a few simple ways to better communicate…
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Poppi is a radical new start-up that’s taking the airline travel industry by storm. The company, created by Teague Design Consultancy, imagines a new age of airline travel with exciting additions that provide solutions to the most common complaints in the aviation industry. They hope to disrupt the airline travel industry in the same way…
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Our language is full of slang, shortcuts, colloquialisms, and other useless words that we’re all guilty of using every once in a while. The truth of the matter is that so many of our clichés and catchphrases prove to be impractical, sometimes even downright pointless. The marketing and public relations industries in particular are full…
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