Google’s Gmail is the web-mail leader with more than 500 million people using the free email service. Gmail recently celebrated its 10 year anniversary and has been under scrutiny for collecting personal data to display customized ads to users. According to the article, “Why GMail and Other eMail Services Aren’t Really Free” by Heather Kelly, “Gmail…
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Your credit score is a powerful tool that businesses use to measure your creditworthiness. However, big data could be ranking you on more than just your credit. Your credit score is based upon credit history and your ability to pay back debt and loans. Companies use credit scores to determine if you are financially responsible…
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Quick Response (QR) codes are two-dimensional barcodes that can be used as a shortcut to open a link, display text, or save a contact in your address book. But how do you create a Google QR code? Displaying QR codes on your marketing materials will help drive traffic to your website. To use a Google…
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Have you ever shopped online for something and later saw that same item in an advertisement on your Facebook page? Congratulations, you are now a part of targeted advertising. But how do you opt out of online data tracking like this? Targeted advertising refers to ad placement served to online users based on online data…
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Thought leadership can be a powerful influence over consumers and is an important part of a today’s marketing campaign. What makes someone a thought leader? Typically, a true thought leader is business or person who possesses leadership in thought, values, and acts as a resource for others. Thought leaders share their knowledge through public speaking,…
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Experienced designers have seen it all – the good, the bad, and the ugly. Despite having good intentions, things can go wrong when market research and design mix. Understanding the research options, asking the right questions, and relating to your audience can help you balance the results between market research and design. Debbie Millman and Mike…
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The new year is officially here and it’s time get those marketing campaigns ramped up with social media trends for 2013. If you’re business still isn’t using social media, you might want to think again because social media is here to stay. Recently, Hootsuite CEO, Ryan Holmes complied a list of projected trends in social media for…
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If you’ve logged into Twitter recently, you may have noticed something different about Twitter’s bird logo. Last week, Twitter unveiled a new logo featuring a slightly thinner bird and removing the text completely. According to the article, “Twitter Gets Logo Makeover” by Brandon Griggs, the social media brand stated in a blog how they only want to…
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People build relationships based on finding common ground. Whether it’s a movie, singer, coffee brand, or sports team we build social connections through these common interests.
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Beware of stories that aim to promote your brand at the expense of value added information. Instead, include a healthy rotation of do-it-yourself “how to” tips, lifestyle articles and expert interviews that give consumers helpful advice that maximizes their experience with your product or establishes you as a reliable resource.
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Brand journalists make no pretense about their mutually beneficial relationships with readers. At its best, brand journalism is a transparent platform that invites consumers to participate in the discussion and make their own decisions about the validity of information being presented.
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There’s an endless stream of blog posts promoting individual tools aimed at increasing Twitter IQ. However, sometimes it’s helpful to have a compilation checklist to help you critique your activity and help you decide how to tweak your tweets.
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