Gmail Isn't Really Free

Gmail Isn’t Really Free

Google’s Gmail is the web-mail leader with more than 500 million people using the free email service. Gmail recently celebrated its 10 year anniversary and has been under scrutiny for collecting personal data to display customized ads to users. According to the article, “Why GMail and Other eMail Services Aren’t Really Free” by Heather Kelly, “Gmail…

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Big Data is Secretly Scoring You

Big Data is Secretly Scoring You

Your credit score is a powerful tool that businesses use to measure your creditworthiness. However, big data could be ranking you on more than just your credit. Your credit score is based upon credit history and your ability to pay back debt and loans. Companies use credit scores to determine if you are financially responsible…

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How to Create a Google QR Code

How to Create a Google QR Code

Quick Response (QR) codes are two-dimensional barcodes that can be used as a shortcut to open a link, display text, or save a contact in your address book. But how do you create a Google QR code? Displaying QR codes on your marketing materials will help drive traffic to your website. To use a Google…

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How to Opt Out

How to Opt Out of Online Data Tracking

Have you ever shopped online for something and later saw that same item in an advertisement on your Facebook page? Congratulations, you are now a part of targeted advertising. But how do you opt out of online data tracking like this? Targeted advertising refers to ad placement served to online users based on online data…

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Thought Leadership

6 Ways Thought Leadership Will Take Your Marketing To New Levels

Thought leadership can be a powerful influence over consumers and is an important part of a today’s marketing campaign. What makes someone a thought leader? Typically, a true thought leader is business or person who possesses leadership in thought, values, and acts as a resource for others. Thought leaders share their knowledge through public speaking,…

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Market Research and Design

Bridging the Gap Between Market Research and Design

Experienced designers have seen it all – the good, the bad, and the ugly. Despite having good intentions, things can go wrong when market research and design mix. Understanding the research options, asking the right questions, and relating to your audience can help you balance the results between market research and design. Debbie Millman and Mike…

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Social Media Trends for 2013

Social Media Trends For 2013

The new year is officially here and it’s time get those marketing campaigns ramped up with social media trends for 2013. If you’re business still isn’t using social media, you might want to think again because social media is here to stay. Recently, Hootsuite CEO, Ryan Holmes complied a list of projected trends in social media for…

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Brand Journalism Debut

Plan Your Brand Journalism Debut

Beware of stories that aim to promote your brand at the expense of value added information. Instead, include a healthy rotation of do-it-yourself “how to” tips, lifestyle articles and expert interviews that give consumers helpful advice that maximizes their experience with your product or establishes you as a reliable resource.

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Is Brand Journalism More Honest than Traditional Journalism?

Is Brand Journalism More Honest Than Traditional Journalism?

Brand journalists make no pretense about their mutually beneficial relationships with readers. At its best, brand journalism is a transparent platform that invites consumers to participate in the discussion and make their own decisions about the validity of information being presented.

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Twitter Marketing

Twitter Marketing

There’s an endless stream of blog posts promoting individual tools aimed at increasing Twitter IQ. However, sometimes it’s helpful to have a compilation checklist to help you critique your activity and help you decide how to tweak your tweets.

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