Setting up a Twitter account is easy; but becoming active and involved in the Twitter community isn’t necessarily that simple. A recent article on Oneforty.com provides 4 tips to help a business become active in the Twitter community. Be Responsive Monitor your “mentions” and respond to questions and comments. Not only does this encourage interaction and engagement,…
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Too often blog writers spend countless hours perfecting their blogs, only to have no one read them due to low blog traffic. This can be discouraging to writers, and many give up thinking they just aren’t any good at all. The truth, however, is that the problem may not be with the writer. In fact,…
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More businesses are racing to develop new web and social media programs. However, in their hurry, many are forgetting one important step: the need to measure their online success. Without adequate tracking, it is nearly impossible to determine what programs should be cut, continued, or optimized. A recent article in the San Diego Union Tribune…
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This past week, Google made one of the largest changes to its algorithm in company history, and many companies weren’t so happy about it. Nearly 12 percent of its search results were affected by this change, and the SEO community is in an uproar. A recent article on CNN explains that Google uses an algorithm…
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Amazon integrates Facebook into their online marketplace. Now, Amazon integrates Facebook into their online marketplace and allows users to do countless things with their social media profiles. For example, users can search and find recommendations for movies, music, and other products based on their very own Facebook profiles. They can also see upcoming birthdays, create Amazon…
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Many so-called “social media gurus” argue that “email is dead” and social media is the new, greatest conversation channel for eMarketing. Email marketers, however, argue that email is not dead, and in fact, works hand-in-hand with your social media strategy. But before either side declares victory, it is important that two areas of eMarketing be examined more…
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As more and more businesses join the online communities, a common question emerges. How can you guarantee social media success? Sadly, the answer is “you can’t.” As with any business venture, there is no magic bullet for success. There are, however, certain steps that can increase the chance for success. Recently, the San Diego Union…
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If you are a small business, you’ve undoubtedly heard the words “social media.” You probably also know you are supposed to be using social media to grow your business online by spreading the love to your followers. But social media can be daunting. For every social media marketing success story like those of Old Spice and…
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Not too long ago, when a person had a complaint against a business they would pick up the phone and dial a 1-800 number and speak to a company representative. Today, it is more common for these people to turn to social networks to voice their opinions and online criticism. Consequently, customer-service issues are being…
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Visitors to Coronado Island (San Diego, CA) will soon see new additions to popular points of interest with QR code scanning. According to a recent article in the San Diego Union Tribune, Coronado officials are testing the effectiveness of QR codes on tourists’ and residents’ interest in local landmarks. QR codes are used by anyone…
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Almost everyone knows that friends, fans, and followers are important in social media, and maintaining a transparent, two-way communication with those followers is fundamental to increasing your social equity and climbing the social pillars. A recent article by Social Media Examiner discusses the difference between simply engaging in social behavior and becoming a social business.…
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In the realm of social media, there are several things to consider such as followers and influencers. A follower is someone who “friends” or likes your brand, yet rarely does anything else, whereas an influencer is someone who actively takes part in discussions and reviews, thereby spreading your brand message. Generally, influencers are a very…
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