Stay ahead of your competition with the top digital marketing trends 2021 that attract new customers and drive conversion rates. Digital marketing has changed at breakneck speeds over the last decade, and this rapid evolution doesn’t show any signs of slowing down. Marketers need to upgrade their strategies to keep up with competitors in today’s…
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Are you spending hours every day managing all your customer communications manually or have you discovered the time-saving, hyper-networking benefits of adopting marketing automation strategies? Thanks to products from companies such as SharpSpring, Marketo, and Hubspot, more brands are beginning to adopt marketing automation to enhance their customer relationships. As artificial intelligence, machine learning, and…
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Boost visibility on Google, improve your search ranking, and stay ahead of competition with our top 2019 SEO trends. Google search engine optimization continues to outperform other marketing trends year after year. According to Moz Blog, SEO delivers 20 times more traffic opportunity than pay-per-click (PPC) advertising. It is critical for your site to be…
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Upgrade your digital strategy with 2019 digital marketing trends and technologies that attract attention, build loyal customers, and drive conversions. Every year, new marketing trends emerge, existing technologies get smarter, and consumers get savvier. This year is no different as businesses enhance their technologies and strategies to engage customers. Here are our top 2019 digital…
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Today’s new business owner can create an affordable, effective digital marketing strategy, previously only available to big budget advertisers. Forbes offers digital marketing advice for startups ready to build brand awareness. By using video, content, social media, and mobile advertising, you can help your business make a name for itself and rank higher in Google…
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In 2018, SEO strategy has continued evolving to prevent the most relevant websites from getting lost in space. Are you landing at the top of search engine results pages with SEO strategy that outshines your competition? Keeping up with the constant changes in SEO strategy is challenging, but members of the Forbes Agency Council recently…
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Is your digital marketing strategy stuck in a time warp? Top industry experts review 2018 digital marketing trends and realistic ways to integrate the latest technologies into your business. Technologies, such as virtual reality, artificial intelligence, and voice search interactions, no longer just belong to sci-fi films. So how can we best use these new…
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When brands collaborate, they create brand partnerships that combine their abilities to build stronger brand awareness and expand their audiences (well, sometimes). Nikki Gilliand of econsultancy.com reviews the pros and cons of recent national brand partnerships, analyzing what qualities make good co-branded campaigns and what causes them to fall short of their goals. Ford and…
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Digital marketing strategy has evolved at dizzying speeds, and experts say some formerly effective strategies are now underperforming. Here’s a review of outdated digital marketing trends to replace this year. As marketers continue to adopt new technologies, a few under-performing, overused tactics are on the chopping block for the coming year. Hubspot Blog Contributor Jasz…
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The past few years have seen advancements in digital marketing technology far beyond many expectations. The next steps, according to leading social media managers, are to refine, integrate, and regulate how we use these platforms. Social Media Today Contributor and Advanced Energy Global Leader for Social and Digital Media Stacey Sayer interviewed industry leaders on…
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Google Travel Tools are making it easier to find great deals on flights and hotels by updating their search tool with flexible departure and return dates. Google Travel Tools allow travelers to search multiple hotels and airports on different dates to find the best intersection between their schedules, budgets, and on-site conveniences. Google new feature…
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In today’s digital evolution, a chief marketing officer is tough to tell apart from a chief technology officer. Some companies’ CMOs may actually spend more on technology than their CTOs. According to Forrester Research’s latest forecast, US companies will be spending $120 billion on building a marketing technology stack by 2021. It’s rare to encounter…
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