Are your brilliantly written emails falling on deaf ears? If you’ve seen too many emails go unopened, deleted or sent to the dreaded junk box, it’s time to try a different email subject line strategy. It may not be what you’re saying, but how you’re saying it. By adjusting the tone, length, timing, and customization…
Read more
Brands often compete for attention in the same marketing channels, but they are now creating real-world engagement with fictional stories. Television, print, and social media are some of the biggest and most common platforms for advertisers. So how can brands stand out from the crowd? A recent article published by Digiday shares how brands are…
Read more
Almost every internet user has some kind of ad blocking software, but as Netflix overrides ad blockers along with many other brands, it is becoming harder to use. Jon Fingas, associate editor at Engadget.com, describes how Netflix overrides ad blockers by delivering promos that specifically target browsers using ad blocking software. Netflix original series Black Mirror…
Read more
Leveraging its Audience Network, Facebook expands ad network to bring video ads to your television screen. Tim Peterson, author at MarketingLand, explains how Facebook expands ad network plans to bring its growing ad business to digital TV and how it will affect the future of advertising. The social media giant aims to serve targeted ad…
Read more
Sometimes it pays to take risks, but the mere thought or risky marketing often intimidates businesses and entrepreneurs. In the marketing world, risk-taking is essential in order to move forward and progress. Jayson Demers, founder and CEO of AudienceBloom, shares a four success examples from big brands who partake in risky marketing strategies. Domino’s Pizza…
Read more
Digital marketing and social media are constantly evolving, and your advertising strategy should do the same. Try new things and don’t be afraid to embrace technology. Entrepreneur Scott Gerber has put together a list of proven digital advertising strategies in his Mashable article, “11 Digital Platforms and Tips to Improve Your Advertising Strategy.” Here are…
Read more
The digital marketing industry is constantly changing. Check out the latest digital marketing trends for 2016 so far. No matter how large or small your company, a solid digital marketing strategy is necessary in today’s business landscape. Oscar Waterworth, Writer and tech enthusiast, reveals some of the top digital marketing trends for 2016. Interactive Content Audience…
Read more
Instagram recently implemented a new view count feature that shows how many views a video has received, allowing the Facebook-owned service to compete with Google for advertising dollars. In his recent article, Arjun Karpal, News Assistant at CNBC, describes Instagram’s new video view count feature. Videos posted to Instagram will now display a view counter where…
Read more
Feeling nostalgic? Good news, some of your favorite 90s brands are making a comeback! Aaron Smith of CNN Money shows us some examples of seemingly forgotten 90s brands that are back in business. Surge Soda Coca-Cola unveiled this memorable neon green soda back in 1996. It was originally created to compete with Pepsi’s Mountain Dew…
Read more
Our everyday lives are so cluttered with messaging and branding that most of it simply gets tuned out. The key to successful marketing campaigns means looking beyond the facts and focusing on right brain connections. Claudine Bianchi, founder of Crescendo Content Marketing, explains why we should look beyond facts and figures and focus on making…
Read more
Marketing, in a basic sense, is showing someone the value of your product or service. So how do you market anything to anyone? Accomplishing this task doesn’t always have to be complicated. In the article, “3 Steps to Market Anything to Anyone” by Mike Templeman of Forbes, he shares a few simple ways to better communicate…
Read more
In today’s digital age, your friends, interests, location, and purchase history can all be linked to your face and photo. Your personal information has become a gold mine for advertisers. CNN Technology Editor David Goldman explains how emerging technology may allow retailers and advertisers to identify you, track you, and market to you by scanning…
Read more
