Keeping up with every ounce of news can be very time consuming. We realize that not everyone has the time to read the paper and keep up with the latest social media news. Here at Parallel Interactive, we are dedicated to keeping our readers up to date with the latest industry and social media news.…
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With Instagram’s recent acquisition by Facebook, there have been some changes to the privacy policy that may including trying to sell your photos. Many users feared this acquisition would bring up the same issues with the privacy policy, as there have been with Facebook. Recently, Instagram made updates to the interface and privacy policy. The…
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If you’ve logged into Twitter recently, you may have noticed something different about Twitter’s bird logo. Last week, Twitter unveiled a new logo featuring a slightly thinner bird and removing the text completely. According to the article, “Twitter Gets Logo Makeover” by Brandon Griggs, the social media brand stated in a blog how they only want to…
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Traditionally, shared photos on Instagram are only visible in the home stream in a 10-hour window, but still accessible by clicking on a user’s profile. In case you haven’t heard, Facebook acquired Instagram, the free photo-sharing app, for apparently $1 billion earlier this spring. For those unfamiliar with Instagram, the app allows users to take or…
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Most business people should understand the acronym ROI as the monetary return on an investment, but what is the new ROI of marketing? Typically, when the return on investment is high, then the success of your investment is high. According to the article, “Understanding the New ROI of Marketing,” Susan Gunelius suggests ROI now has a…
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Would you believe someone if they told you that your social media presence directly reflect your personality? Well, in China, researchers are gathering data to prove this theory. In the past, psychologists used questionnaires and a variety of tests to measure personality based on self-provided information. With nearly one billion people using social media, personalities…
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In undergraduate marketing courses, one of the most important concept students are taught are the 4 P’s, which include Product, Place, Price, and Promotion. These 4 P’s define a business’s marketing strategy when introducing a new product or service. With social media available, companies can cut costs substantially when it is used as a promotion.…
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