The rise of social platforms has opened new doors for communication between brands and consumers. But what is proper social media etiquette? These new channels come with a completely new set of rules and customs for interaction. A recent article on SocialTimes titled, “Brands: Learn the Language to Get the Most Out of Social,” offers…
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Our language is full of slang, shortcuts, colloquialisms, and other useless words that we’re all guilty of using every once in a while. The truth of the matter is that so many of our clichés and catchphrases prove to be impractical, sometimes even downright pointless. The marketing and public relations industries in particular are full…
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The answer to the big question about cutting the cord: Millennials, millennials, and millennials. Fed up with the pricing and customer service of local cable companies, millennials are creating a significant shift in the market place towards alternative ways to view traditional-television content. In Lindsay Rothfeld’s recent article, “Why Millennials are Increasingly Cutting the Cord,”…
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More and more consumers are trusting and becoming more loyal to brands that support social causes. American consumers now expect companies to incorporate social causes and good into their businesses, according to a social impact study cited in a Mashable article by Matt Petronzio. 90 percent say they are more likely to be loyal to…
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Last month in the middle of the night, you may have been alarmed by siren phone alerts about missing children in San Diego County. If you don’t remember signing up for these phone alerts, it’s probably because you never did. The Federal government used this opportunity as a test for their new mobile emergency alert…
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What does your computer brand tell about your spending habits? Apparently, mac users’ preference tells online travel booking agent, Orbitz, how much you’re willing to spend on a hotel. In the recent article, “Is Orbitz steering Mac users toward pricier hotels?,” by Mallory Simon, Orbitz has allegedly created an algorithm to direct Mac users to…
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You’ve followed the advice of your social media gurus: found your inner Tweet, created a popular e-book, maximized your SEO and built a respectable Facebook following… but reached a plateau? Let’s not forget that most successful thought leadership strategies get a considerable boost by bridging the gap between the blogosphere and conventional media.
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