Increase conversions, customer engagement, and online sales by boosting your mobile site speed with these tips from Google and Moz. Mobile phones continue to be the most used form of web browsing, increasing in popularity every year. In fact, 52.2 percent of worldwide web traffic came from mobile phone use in 2018. While building dozens…
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If you’re struggling to integrate a mobile strategy into your digital marketing efforts, you’re not alone. Many countries are seeing consumers completely skipping PC ownership and purchasing smartphones as their first means of digital interconnectivity. Rapid growth of mobile capabilities has left many marketers in the dust, creating a problem when it comes to utilizing…
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Google AMP Stories are the latest story trend taking a swipe at competition on the digital scene. Here’s why you should add AMP Stories to your digital marketing strategy. Social media stories continue to grow in popularity, and Google isn’t one to miss an opportunity. What started with Snapchat stories have now spread to virtually…
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Unlock brand value and deliver engaging customer experiences by building effective mobile landing pages that drive traffic and conversions. The rise of mobile web browsing presents a significant opportunity for brands to deliver better mobile experiences, starting with mobile landing pages. A recent Google study showed people who have a negative website experience on mobile…
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According to Mashable CEO Pete Cashmore, the future belongs to video on both streaming and social platforms. Mashable has been making short-form shows with media partners, and producing shows is one of Mashable’s fastest-growing revenue lines. Cashmore spoke at the Digiday Publishing Summit, where he stressed the potential for premium mobile video content. Here are a…
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Website design is constantly changing, and this year you can expect to see more sophisticated trends than ever before like motion in web design. With new technological capabilities, designers have even more room for creativity. Ben Davis of Econsultancy explains how sleek motion in web design are setting a new standard in his article, “Five…
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The very first website went live on December 20, 1990, becoming the very first of the website pioneers in the digital age. Tim Berners-Lee, a British physicist, wanted to find a way for scientists and research institutes to easily access and share data. His site consisted of basic information about the World Wide Web project…
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Just as credit cards have grown to replace cash, digital payments will soon take the place of credit cards. In less than a decade, digital payments will likely be made through phone apps, smart watches, or even biometric triggers. According to recent consumer survey data from the US Federal Reserve, 24 percent of consumers have…
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The US Open experience is an American tradition that goes back 134 years! Crowds of people flock to Queens, New York to watch tennis champions compete in the sold-out arena every summer. Throughout the years, the Open has consistently delivered the same spectacular experience. And this year, the US Open expands for tennis fans by…
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A recent survey by the Direct Marketing Association (DMA) reveals why email marketing has led more than half of small business marketers to plan on increasing their spending on emails based on the ROI of the channel. In a Mashable article, Eric Krattenstein explores why email marketing remains a key marketing channel for small businesses. Here…
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Smartphones and social media have become a constant part of our daily lives. We are now more dependent than ever on our devices. Some of us could even qualify as a “smartphone addict”. Do you judge your self-worth by the amount of “hearts” your new Instagram post receives? Do you share every personal detail to…
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Pay-per click (PPC) advertising can help drive traffic to your website, but it isn’t for every industry and business. It is important to understand when your business should use PPC advertising. Check out Mashable’s article, “5 Times You Should Ditch Pay-Per-Click,” to learn when your small business should avoid using pay-per click advertising in your…
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