Make sure your digital strategy is on track with consistent website audits using an SEO audit tool. Performing regular SEO audits is essential for staying on top of the major issues that could be damaging your site’s visibility and ranking. Moz Site Crawl is an SEO audit tool that crawls your site every week searching for…
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Adopting strategies to improve your backlink index is crucial to search engine optimization (SEO) because Google’s algorithms place high values on the number and quality of backlinks you’ve received when ranking your website for search results. Researching backlinks to track how many your site is earning can be tricky, but Moz’s Link Explorer has undergone…
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Hubspot is one of the best inbound marketing and sales systems for managing and bringing in new clients and customers. Depending on your client base and the size of your business, however, it may not be the best inbound marketing solution for you. Andrei Holobut of MashCommerce shares a few alternative platforms and discusses the…
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Google’s new Gif Maker creates data visualizations that make your research look better. According to the company’s announcement, “Data visualizations are an essential storytelling tool in journalism, and though they are often intricate, they don’t have to be complex.” Mashable author Freia Lobo explains how the new Data Gif Maker presents facts and figures in a…
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Is your content full of trite clichés or marketing copy jargon? According to Dan Brotzel, Content Director at Sticky Content, good writing is key to good marketing copy and content. His article “19 words and phrases to weed out of your marketing copy” gives suggestions on what not to write – and what you should…
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Improve your content marketing strategy with better blogging by making sure your blog is in good shape. Stacey Roberts, author at ProBlogger, shares a few better blogging steps you can take to make 2017 your blog’s best year yet. Dream The first step is the brainstorming stage. Go to your local coffee shop, take a…
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Content marketing is becoming more and more prevalent in the digital marketing realm. If you’re new to the blogosphere, be extra careful not to make simple blogging mistakes. Hubspot contributor Richard Stephens outlines blogging mistakes of what not to do in his article, “7 Blogging Bloopers Your Business Will Want to Avoid.” Here are the top…
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Software as a Service (SAAS) companies face a significant make or break moment: customer onboarding. How you bring on new customers will determine whether or not they stay. Shayla Price, contributor at Entrepreneur.com, shares helpful strategies to convert sales leads into loyal customers. Here are several tips to improve your customer onboarding process: Personalized Welcome…
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Every ambition starts with a vision, and laying out your vision on a road map will help you understand and achieve your long-term goals. Outline your business objectives and detail what steps you need to take in order to reach them. Share your plans with your team and ensure everyone is moving in the same…
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A recent study by Stanford psychologist Carol Dweck reveals that attitude is a better predictor of success than IQ. Dr. Dweck explains that people possess one of two core attitudes: a fixed mindset or a growth mindset. With a fixed mindset, you are trapped in thinking that you are who you are and you cannot…
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Reid Hoffman is a venture capitalist and Greylock parter who has either founded or invested in some of the fastest growing companies in Silicon Valley, including both Facebook and LinkedIn and now he wants to teach others how to create the next Facebook. Hoffman will partner with former Mozilla CEO John Lilly, LinkedIn co-founder Allen…
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Technology is growing exponentially, and staying on top of current technology trends can help you find success in any field. Educate yourself on what’s new, what’s growing, and what’s changing in your industry. Bernard Marr of Forbes Technology has outlined a few technology trends that will have a significant impact on the job market. Big…
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