Successful business people never stop learning. Whether it’s The Wall Street Journal or trade and design magazines, business professionals are always flooding their minds with new information to keep up with their industry. These days, valuable industry news is available at your fingerprints, 24 hours a day. College America compiled a list of the top design magazines…
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There is only one customer service trend to watch for this year, and that is your customer doing business with you. The beginning of a new year always brings with it lists of ways to improve or organize, with tips, techniques, and trends to watch. Forbes Contributing Writer Shep Hyken tells us that there is really…
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Crafting a sales pitch can be difficult. You’re never sure what’s going to work, but if there’s one thing from the Shark Tank sales pitch that’s certain – you have to grab the potential buyer’s attention immediately. For ABC TV’s Shark Tank sales pitch, it is clear from the first moment whether or not their…
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Recent studies prove positive social media reviews drive consumers to buy your product, eat at your restaurant, or patronize your local business. As a result, fake reviews have been on the rise. Social media savvy consumers avoid businesses with negative reviews on Yelp, Trip Advisor, or Zagat. As a result, the industry of fake reviews has increased…
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Google is becoming more strict with their Search Engine Optimization (SEO) rules. You can receive penalties like low page ranking for link spam and for having too many ads. A website audit is the best way to avoid unexpected penalties. An auditor will completely evaluate your website and provide a detailed report that includes recommendations…
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Most eCommerce websites will encounter low conversion rates at some point. Anne Fisher provides helpful tips to boost online sales in her article, “Orange Buttons Boost Online Sales.” Anne discusses how small changes can significantly boost online sales. “For instance, changing the color of a button on our site increased sales by 20 percent. We also…
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Bloggers are frequently compensated in exchange for paid links and positive reviews about companies and products. However, paying for embedded links to improve organic search ranking can is strictly forbidden by Google. If Google deems the payments to be inappropriate, your organic SEO ranking will suffer. Designed to manipulate organic search rankings, embedded paid links are…
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Quick Response (QR) codes are two-dimensional barcodes that can be used as a shortcut to open a link, display text, or save a contact in your address book. But how do you create a Google QR code? Displaying QR codes on your marketing materials will help drive traffic to your website. To use a Google…
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Internet users continue to have serious concerns about their online privacy, but new privacy changes ahead in 2014 could help put their minds at ease. The recent security breaches at Snapchat and Target continue to shine the spotlight on privacy concerns. State and Federal legislators are cracking down on online privacy regulations this year. Kate Kaye explores the three major privacy…
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It goes without saying that the vast majority of people who own a camera (phone, point-and-shoot, mirrorless ICL [interchangeable lens], or DSLR) are not professionals. And probably don’t have aspirations to become a professional, but they can still take better snapshots. Falling within that group doesn’t mean you can’t make good images with better snapshots…
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Last month in the middle of the night, you may have been alarmed by siren phone alerts about missing children in San Diego County. If you don’t remember signing up for these phone alerts, it’s probably because you never did. The Federal government used this opportunity as a test for their new mobile emergency alert…
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As you may know, consumers typically buy products from companies they can relate to and identify with by finding your brand’s voice. The single most effective way to develop a relationship is by creating a compelling voice for your brand. The voice should reflect the values of your company. It should also correspond to how you…
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