Great event planners are naturals with the ‘details.’ It seems to be ingrained our DNA — the ability to plan every aspect of our lives and be keenly aware of the steps even before we take them. As successful planners, we have the ability to see all the “what ifs” or as we call it Murphy’s Law. Having…
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Last week, Starbucks invested $25 million into the start up business, Square. For those unfamiliar with Square, it’s a credit and debit card reading device that attaches to cell phones. With each mobile transaction, Square collects 2.75%. According to the article, “Will Square’s Starbucks Deal Spark the End of Cash?,” by Peter Cohan, Square is now valued at $3.2 billion and will soon be processing payments at 7,000 Starbucks locations across the US.
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Stuck in a rut at work? Frustrated with the company you work for? Feeling like you’re not moving up?
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There’s an endless stream of blog posts promoting individual tools aimed at increasing Twitter IQ. However, sometimes it’s helpful to have a compilation checklist to help you critique your activity and help you decide how to tweak your tweets.
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You may not realize it, but blog comments can actually impact a site’s SEO. This may seem strange, but a recent article on Hubspot discusses this issue and provides a few ways to increase blog comments and the effectiveness of an SEO strategy. Diana Freedman at the Hubspot blog explains that “each new comment adds…
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More businesses are racing to develop new web and social media programs. However, in their hurry, many are forgetting one important step: the need to measure their online success. Without adequate tracking, it is nearly impossible to determine what programs should be cut, continued, or optimized. A recent article in the San Diego Union Tribune…
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Despite its hundreds of millions of users, finding Facebook fans for your business can be difficult. A recent article by Jay Baer discusses the problem many companies face: simply being ignored by their Facebook fans. A major contributor to this problem is that many people simply don’t know the purpose of Facebook. A new study…
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When it comes to writing blogs, you’ve probably heard that it’s all about content, rather than format. In other words, if you want people to read your blog, you have to write material worth reading. However, there are several other things you can do to help attract readers, such as finding a format that works.…
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Amazon integrates Facebook into their online marketplace. Now, Amazon integrates Facebook into their online marketplace and allows users to do countless things with their social media profiles. For example, users can search and find recommendations for movies, music, and other products based on their very own Facebook profiles. They can also see upcoming birthdays, create Amazon…
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Many so-called “social media gurus” argue that “email is dead” and social media is the new, greatest conversation channel for eMarketing. Email marketers, however, argue that email is not dead, and in fact, works hand-in-hand with your social media strategy. But before either side declares victory, it is important that two areas of eMarketing be examined more…
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The power of social media is great for many things, such as connecting with friends and family, sharing interesting content with others, building relationships, and a host of other things. Of course, social media is also key to a business’s marketing efforts. In fact, one of the most important power of social media for businesses…
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Online videos are becoming increasingly popular due to sites like Facebook and YouTube. Surprisingly, more than 2 billion videos are viewed on Facebook each month; and in 2010 alone, more than 700 billion YouTube videos were viewed. This increase in online video viewing demonstrates a shift in video viewing habits, proving that audiences are becoming…
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