Blogging success can be one of the best assets a company can add to their content marketing strategy. A well-written blog can help manage a brand message, position a company as a thought leader, generate visitors to a corporate or product website, and improve general SEO. A blog can also be one of the most…
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If you’ve ever wondered how to track your influence in social media, the answer is not solely based on followers. In a recent article from the San Diego Union Tribune, Julie Wright discusses the importance of knowing who your social media influencers are and how to track them. Understanding that online influence can help attract more…
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So much has changed for social media in 2010. Not too long ago, social media sites such as Facebook and Twitter didn’t exist, blogs were nothing more than simple online journals, and digital marketing was still in its infancy. Today, however, the Internet leads the business front, especially with social media. A recent article in…
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Almost everyone knows how easy it can be to set up and use social media. What many people don’t know, however, is how difficult it can be to use such media correctly, so don’t be a victim of this problem. The San Diego Union Tribune recently published an article that discusses this issue, so don’t…
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Not too long ago, when a person had a complaint against a business they would pick up the phone and dial a 1-800 number and speak to a company representative. Today, it is more common for these people to turn to social networks to voice their opinions and online criticism. Consequently, customer-service issues are being…
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Social media is a hot topic in online marketing. Many businesses are struggling to adopt this new channel, and there are 5 signs your business isn’t ready for social media. One of the reasons so many businesses are turning to social media is because they have heard the dreadful statement, “Your business won’t survive unless you…
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Mobile phones use has increased dramatically over the past few years. A recent study by the Pew Internet Project reports that approximately 82% of U.S. adults use a mobile phone and 35% of those adults have mobile phones capable of running software applications, or apps.
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By 2014, Android and the Symbian OS are predicted to dominate the mobile operating system market according to a recent report by research firm Gartner. In 2010, Symbian held 40.1% of the total mobile OS market share, while Android held 16.3%. BY 2014, they are predicted to hold a combined 59.8% of the market shar
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Qualcomm is working to bring augmented reality to smartphones. Imagine you and a friend are sitting around bored trying to think of something to do when suddenly your friend pulls out a piece of paper and lays it on the table. You quickly grab your cell phone and prepare for battle. Why? Because that flat…
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In baseball, a 5 tool player is one that excels at hitting for average, hitting for power, base running, throwing, and fielding. They are the total package; the best at the game. In today’s market, there are many people that consider themselves “experts” in the digital marketing field, but very few live up to that…
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When it comes to creating social media content, one rule precedes all others: “Know thy audience.” Whether it’s marketing, advertising, PR, or any other social content creation, your audience is the ultimate judge, so make sure you give them what they need. In social media, your content can mean the difference between getting “followed” and…
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With the growing popularity of social media, marketers and businesses are beginning to realize the marketing potential of Facebook and are extending social networks to their websites. A recent article on Social Media Examiner discusses a study on the marketing potential of Facebook. The study was conducted by conversion company SeeWhy and found that 35 percent…
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