Every day, more than 3.5 billion searches are being processed on Google, Bing, Yahoo, and other search engines. To stand out from the masses, make sure your content marketing strategy includes these top keyword research tools. Imagine if you could capture just a fraction of those searches by predicting which words they’re using to find…
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Give your business leads a boost this July by adding HTTPS and SSL Certificates to your website maintenance. For the past several years, Google has been advocating for a more secure Internet by promoting the use of HTTPS (Hypertext Transfer Protocol Secure) and SSL (Secure Sockets Layer) certificates on all web pages. According to a…
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Smart speaker voice search strategy is essential for any eCommerce business as Alexa has become a household name and a powerful influence in brands’ online revenue success. OC&C Strategy Consultants found that Alexa-enabled smart speaker voice search devices occupy about 10 percent of US households. Smart speakers currently account for $2 billion in annual sales today…
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Adopting strategies to improve your backlink index is crucial to search engine optimization (SEO) because Google’s algorithms place high values on the number and quality of backlinks you’ve received when ranking your website for search results. Researching backlinks to track how many your site is earning can be tricky, but Moz’s Link Explorer has undergone…
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Today, top brands combine PR and digital marketing strategy to boost ROI by amplifying a company’s credibility and clearing the path to greater success with conversions. There’s an old saying about the difference between advertising and public relations when delivering messages to the masses: “Pay for it or pray for it.” While traditional paid advertising…
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Not every business can spend thousands on SEO strategy. But small business SEO can be just as effective as the big budget brands. Check out these 5 free small business SEO tips. Every business can benefit from search engine optimization (SEO) strategy to boost their search engine rankings. However, there are still a lot of…
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In 2018, SEO strategy has continued evolving to prevent the most relevant websites from getting lost in space. Are you landing at the top of search engine results pages with SEO strategy that outshines your competition? Keeping up with the constant changes in SEO strategy is challenging, but members of the Forbes Agency Council recently…
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When it comes to creating successful search engine optimization (SEO) strategy for your website, Google isn’t the only algorithm game to master. Here’s why SEO strategy should include social media to diversify ranking options. Content marketing comes in all forms – written, images, video, and audio. The most effective execution of SEO strategy includes platforms…
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Your new website may be beautifully designed and loaded with interesting content, but if you’re not paying attention to the basics of SEO content creation, no one, will see it. The vast majority of website experiences – about 93% – begin with search engines. Reaching new visitors through these search engines requires an algorithmic approach…
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If you’ve launched a new business, putting your business on the map may be the key to attracting customers and generating revenue, especially if you have a brick-and-mortar store. 84% of consumers say they search for local businesses, and almost a third of mobile searches are related to location. Meanwhile, not only does Google have…
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Most users don’t pay much attention to the Facebook search function. While may seem like an afterthought, it actually holds a land of opportunity. Andrew Hutchinson of Social Media Today reveals why Facebook search will be important to marketers in 2017. In 2015, Mark Zuckerberg announced that Facebook was indexing over 1.5 billion searches per…
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Google is experimenting with one of its biggest changes to date: a mobile first search index. This means that the engine will prioritize mobile content in its results. Reporter Karissa Bell expands on Google’s mobile first initiative in her Mashable article, “Google is Changing Search in a Big Way.” Google’s current search engine scans over…
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