Content marketing strategies are often shaped by current algorithms that Google, Yahoo, and Bing use to generate organic search results. But what does the future of search engine optimization look like? The continuous updates to the algorithms have caused search engine optimization (SEO) to evolve tremendously. In his article about the future of search engine…
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The rulebook for search engine optimization (SEO) is constantly changing. To ensure your business remains relevant in organic search engine results, it’s important to stay informed about the do’s and don’ts of SEO as well as the latest requirements of SEO for 2015. Over the past year, search engine giants like Google have altered their algorithms just…
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Digital agencies like ours are often asked which channels will bring the best SEO and link-building results. The answer is: your SEO content writing, content marketing, social media campaigns, video marketing, email promotions, and public relations. In a recent article for Search Engine Watch entitiled, “Power-Packed SEO: How To Make Your Content Work 10 Times…
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Helping search engines understand the meaning of a page is one of the most important tasks of marketers. Advanced SEO techniques make this easier. In Cyrus Shepard’s Moz Blog post titled, More than Keywords: 7 Concepts of Advanced On-Page SEO, he looks at a series of on-page advanced SEO techniques. Shepard credits evidence collected from several search marketers,…
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Google is becoming more strict with their Search Engine Optimization (SEO) rules. You can receive penalties like low page ranking for link spam and for having too many ads. A website audit is the best way to avoid unexpected penalties. An auditor will completely evaluate your website and provide a detailed report that includes recommendations…
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Bloggers are frequently compensated in exchange for paid links and positive reviews about companies and products. However, paying for embedded links to improve organic search ranking can is strictly forbidden by Google. If Google deems the payments to be inappropriate, your organic SEO ranking will suffer. Designed to manipulate organic search rankings, embedded paid links are…
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Keeping a quality content calendar and posting regularly from it is the key to expanding your reach through Search Engine Optimization (SEO) and keeping your current audience interested. A well-crafted content calendar should help you create opportunities to engage with your target audience and ensure your brand’s voice is being heard, acting as a guide for…
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Beware of stories that aim to promote your brand at the expense of value added information. Instead, include a healthy rotation of do-it-yourself “how to” tips, lifestyle articles and expert interviews that give consumers helpful advice that maximizes their experience with your product or establishes you as a reliable resource.
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Brand journalists make no pretense about their mutually beneficial relationships with readers. At its best, brand journalism is a transparent platform that invites consumers to participate in the discussion and make their own decisions about the validity of information being presented.
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There’s an endless stream of blog posts promoting individual tools aimed at increasing Twitter IQ. However, sometimes it’s helpful to have a compilation checklist to help you critique your activity and help you decide how to tweak your tweets.
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You may not realize it, but blog comments can actually impact a site’s SEO. This may seem strange, but a recent article on Hubspot discusses this issue and provides a few ways to increase blog comments and the effectiveness of an SEO strategy. Diana Freedman at the Hubspot blog explains that “each new comment adds…
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This past week, Google made one of the largest changes to its algorithm in company history, and many companies weren’t so happy about it. Nearly 12 percent of its search results were affected by this change, and the SEO community is in an uproar. A recent article on CNN explains that Google uses an algorithm…
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