Every once in a while, brand tweets will appear on your timeline that are so perfectly executed you’ll wish you came up with them yourself. Emily Copp, author at Hootsuite, shares a few examples of excellent brand tweets along with lessons we can learn from them. The Feds Both the CIA and the CSIS do…
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The rise of social platforms has opened new doors for communication between brands and consumers. But what is proper social media etiquette? These new channels come with a completely new set of rules and customs for interaction. A recent article on SocialTimes titled, “Brands: Learn the Language to Get the Most Out of Social,” offers…
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Startups need to be digital-savvy and adaptable in order to succeed in today’s industry with new apps like Periscope. Visual and video-driven storytelling methods can be an excellent opportunity for reaching newer and younger customers. Entrepreneur Scott Gerber asks industry experts to share strategies companies can use with the popular new video platform, Periscope. Gain…
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Instagram recently implemented a new view count feature that shows how many views a video has received, allowing the Facebook-owned service to compete with Google for advertising dollars. In his recent article, Arjun Karpal, News Assistant at CNBC, describes Instagram’s new video view count feature. Videos posted to Instagram will now display a view counter where…
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Social media platforms are now a reality with prominent data source used by corporations, academics, and even the government to gain insights on our society. A common tendency in the new era of big data is to quickly analyze every new dataset or tool and draw conclusions before fully understanding the implications behind it. In…
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When it comes to social media marketing, color reigns supreme. Over 92 percent of people say that visual stimulation is the #1 influencing factor affecting their purchase decision. Harmonious colors engage viewers and attract customers to your brand. Digital Marketing Consultant Wade Harman explains the importance of color psychology in social media marketing in his…
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Everyone is talking about social media, but what really is social media? Sandrine Sahakians makes it easy with social media explained in metaphors. We all want to be a part of it, understand it, and look for tips and tricks to get better at it. But what is social media really like, and what is…
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The US Open experience is an American tradition that goes back 134 years! Crowds of people flock to Queens, New York to watch tennis champions compete in the sold-out arena every summer. Throughout the years, the Open has consistently delivered the same spectacular experience. And this year, the US Open expands for tennis fans by…
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These days we’ve got our cell phones out and ready to capture share-worthy moments whether we are on vacation with our families, on a date or driving down the freeway at 80 miles an hour, all for the sake of receiving the highest amount of likes as possible. But is social media ruining, or even…
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We’ve all received a hilarious text message or seen a completely ridiculous post on social media that we’ve wanted to share with others, and we can with screen grabbing. Smartphones have enabled us to take screen grabs to capture those moments and share them instantaneously with just a few clicks. If you are going to…
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Have you been looking for the best social media marketing tools and tips? Well, look no further. Michael Stelzner lists the most useful social media marketing tools and tips from the Social Media Marketing podcasts he shared in 2014 in 36 Tools and Tips for Social Media Marketers. If you’re looking for ways to boost…
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Before you read Lance Ulanoff’s account of his attempt to take a vacation from social media for the holidays, keep in mind that he is Chief Correspondent and Editor-at-Large of Mashable. It’s his job to overshare, which he admits doing even while taking a two-week vacation in London. Throughout the trip, his Twitter, Instagram, and…
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