As if there aren’t enough things we should be doing on social media, Mashable writer Yohana Desta has come up with 7 social media New Year’s resolutions for 2015. The list of 2015 New Year’s resolutions provides a good mix of positive advice (checking out new networks) and less-pleasant activities (cleaning up your Facebook friends…
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In a recent article, Marketing Profs writer Ayaz Nanji charts some powerful Instagram data derived from the accounts of the 100 best global brands. According to the Instagram data report by Simply Measured, 86 percent of brands on the Interbrand 100 list had Instagram accounts in the third quarter of 2014 – a 54 percent…
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Even with an alarm clock ringing and a jolt of coffee, some of us still have a tough time with mornings. Now there is data on social jet lag that says it’s not just a matter of comfort to start the day later, it also affects public health. According to an article by Libby Longino,…
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Today, content is being consumed at record speeds as more content is created than ever before making customer acquisition harder to obtain. People are consuming content an average of five hours per day, according to a stat cited in an article by Christine Comaford, a Contributor to Forbes. No wonder businesses are rushing to come…
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The Social Good Summit held during U.N. Week in New York City in September was a signature event that drew thought leaders from around the world. The Social Good Summit included two days of discussions and presentations on solutions, specifically technology solutions, to the many challenges facing our global community. The theme of the Summit,…
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Jennifer Golbeck, a Computer Scientist at the University of Maryland and Director of the Human – Computer Interaction Lab, explores how the internet has changed how behavior patterns are monitored in her TED video “The Curly Fry Conundrum: Why Social Media ‘Likes’ Say More Than You Might Think.” Social media has enabled companies to collect…
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Smartphones and social media have become a constant part of our daily lives. We are now more dependent than ever on our devices. Some of us could even qualify as a “smartphone addict”. Do you judge your self-worth by the amount of “hearts” your new Instagram post receives? Do you share every personal detail to…
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Your LinkedIn profile picture is the first chance you have to make a good impression online. A professional LinkedIn picture is essential if you are trying to find a job or make more connections. Consider this LinkedIn photo checklist before you upload a photo to your account. Emmie Martin, writer on strategy and careers verticals…
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Pinterest has announced a new DIY pay per click social advertising option for retailers: Pinterest Ads. Pinterest Ads provides a huge opportunity for retailers to reach a rich social media network. Larry Kim, Founder & CTO of WordStream, explores the new option in his article, “Pinterest Self-Serve Ads Are Coming: Are You Ready?” Last September…
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Last November, popular photo sharing app Instagram introduced ads to users in the U.S. In just six months, they gained nearly 50 million new users as Instagram expands ads to greater markets, including international users. According to Kurt Wagner’s article, “Instagram Expands Ads to International Users,” Instagram has decided to expand its advertising to international users. “The…
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Michael Bird, Social Media Examiner and Co-Founder of Social Garden, explores the trends of today’s online shopping behavior in his article, “Online Shopping Behavior: Data from Smart Phones and Social Media.” Recent data reveals the increasing influence smartphones and social media apps have on online shopping behavior. Smartphones have changed the relationship between customers and…
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Feeling a little down after looking through your Facebook feed this morning? It could be because of the emotional impact you are receiving from the negative vibes in the posts you read. Roger Segelken and Stacy Shackford report in their article, “News Feed: ‘Emotional Contagion’ Sweeps Facebook,” that people have an emotional impact from what…
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