Beware of stories that aim to promote your brand at the expense of value added information. Instead, include a healthy rotation of do-it-yourself “how to” tips, lifestyle articles and expert interviews that give consumers helpful advice that maximizes their experience with your product or establishes you as a reliable resource.
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Brand journalists make no pretense about their mutually beneficial relationships with readers. At its best, brand journalism is a transparent platform that invites consumers to participate in the discussion and make their own decisions about the validity of information being presented.
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There’s an endless stream of blog posts promoting individual tools aimed at increasing Twitter IQ. However, sometimes it’s helpful to have a compilation checklist to help you critique your activity and help you decide how to tweak your tweets.
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Twitter is rolling out two new features promising to calm your restless minds and make it easier to tweet vicariously through those you follow or be a fly on the wall to see how your followers respond to your tweets.
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Sometimes pictures simply say it better than 140 characters. Twitter’s new souped up image galleries give users an opportunity to get a leg up in the short attention span theatre. Now followers can view a history of your photo sharing in a convenient snapshot – even photos that you’ve shared through third party apps such as yFrog, TwitPic, and Instagram, up to 100 images.
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You’ve followed the advice of your social media gurus: found your inner Tweet, created a popular e-book, maximized your SEO and built a respectable Facebook following… but reached a plateau? Let’s not forget that most successful thought leadership strategies get a considerable boost by bridging the gap between the blogosphere and conventional media.
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Being a thought leader isn’t about preaching or selling. It’s about engaging – and most often that means listening and responding vs. competing for attention in a crowded, loud auditorium filled with other wannabe thought leaders.
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Setting up a Twitter account is easy; but becoming active and involved in the Twitter community isn’t necessarily that simple. A recent article on Oneforty.com provides 4 tips to help a business become active in the Twitter community. Be Responsive Monitor your “mentions” and respond to questions and comments. Not only does this encourage interaction and engagement,…
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You may not realize it, but blog comments can actually impact a site’s SEO. This may seem strange, but a recent article on Hubspot discusses this issue and provides a few ways to increase blog comments and the effectiveness of an SEO strategy. Diana Freedman at the Hubspot blog explains that “each new comment adds…
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Too often blog writers spend countless hours perfecting their blogs, only to have no one read them due to low blog traffic. This can be discouraging to writers, and many give up thinking they just aren’t any good at all. The truth, however, is that the problem may not be with the writer. In fact,…
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More businesses are racing to develop new web and social media programs. However, in their hurry, many are forgetting one important step: the need to measure their online success. Without adequate tracking, it is nearly impossible to determine what programs should be cut, continued, or optimized. A recent article in the San Diego Union Tribune…
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Despite its hundreds of millions of users, finding Facebook fans for your business can be difficult. A recent article by Jay Baer discusses the problem many companies face: simply being ignored by their Facebook fans. A major contributor to this problem is that many people simply don’t know the purpose of Facebook. A new study…
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