When it comes to writing blogs, you’ve probably heard that it’s all about content, rather than format. In other words, if you want people to read your blog, you have to write material worth reading. However, there are several other things you can do to help attract readers, such as finding a format that works.…
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Amazon integrates Facebook into their online marketplace. Now, Amazon integrates Facebook into their online marketplace and allows users to do countless things with their social media profiles. For example, users can search and find recommendations for movies, music, and other products based on their very own Facebook profiles. They can also see upcoming birthdays, create Amazon…
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Many so-called “social media gurus” argue that “email is dead” and social media is the new, greatest conversation channel for eMarketing. Email marketers, however, argue that email is not dead, and in fact, works hand-in-hand with your social media strategy. But before either side declares victory, it is important that two areas of eMarketing be examined more…
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The power of social media is great for many things, such as connecting with friends and family, sharing interesting content with others, building relationships, and a host of other things. Of course, social media is also key to a business’s marketing efforts. In fact, one of the most important power of social media for businesses…
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As more and more businesses join the online communities, a common question emerges. How can you guarantee social media success? Sadly, the answer is “you can’t.” As with any business venture, there is no magic bullet for success. There are, however, certain steps that can increase the chance for success. Recently, the San Diego Union…
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Online videos are becoming increasingly popular due to sites like Facebook and YouTube. Surprisingly, more than 2 billion videos are viewed on Facebook each month; and in 2010 alone, more than 700 billion YouTube videos were viewed. This increase in online video viewing demonstrates a shift in video viewing habits, proving that audiences are becoming…
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Blogging success can be one of the best assets a company can add to their content marketing strategy. A well-written blog can help manage a brand message, position a company as a thought leader, generate visitors to a corporate or product website, and improve general SEO. A blog can also be one of the most…
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If you’ve ever wondered how to track your influence in social media, the answer is not solely based on followers. In a recent article from the San Diego Union Tribune, Julie Wright discusses the importance of knowing who your social media influencers are and how to track them. Understanding that online influence can help attract more…
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So much has changed for social media in 2010. Not too long ago, social media sites such as Facebook and Twitter didn’t exist, blogs were nothing more than simple online journals, and digital marketing was still in its infancy. Today, however, the Internet leads the business front, especially with social media. A recent article in…
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If you are a small business, you’ve undoubtedly heard the words “social media.” You probably also know you are supposed to be using social media to grow your business online by spreading the love to your followers. But social media can be daunting. For every social media marketing success story like those of Old Spice and…
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Almost everyone knows how easy it can be to set up and use social media. What many people don’t know, however, is how difficult it can be to use such media correctly, so don’t be a victim of this problem. The San Diego Union Tribune recently published an article that discusses this issue, so don’t…
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Not too long ago, when a person had a complaint against a business they would pick up the phone and dial a 1-800 number and speak to a company representative. Today, it is more common for these people to turn to social networks to voice their opinions and online criticism. Consequently, customer-service issues are being…
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