The Downtown San Diego Partnership created the Make Change Count program to serve as an umbrella for the area’s homeless relief initiatives. There are red donation stations resembling parking meters scattered around downtown. Donations are collected and turned over to the Downtown San Diego Partnership Foundation, a 501(c)3 that supports the Ending Homelessness Campaign. The…
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Virtual reality is an emerging technology that is changing the way we engage with content through virtual reality marketing campaigns. No longer will we need to describe a product in an ad or show a two-dimensional commercial – VR provides fully immersive customer experiences. Because it’s relatively new, not many brands have been able to…
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According to Mashable CEO Pete Cashmore, the future belongs to video on both streaming and social platforms. Mashable has been making short-form shows with media partners, and producing shows is one of Mashable’s fastest-growing revenue lines. Cashmore spoke at the Digiday Publishing Summit, where he stressed the potential for premium mobile video content. Here are a…
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Facebook’s image recognition technology capabilities have become significantly more powerful in the last few years. Andrew Hutchinson, writer and moderator for Social Media Today, explains the evolving image recognition technology and the potential opportunities for marketers. Last April, Facebook released automatic alternative text, a feature that uses image recognition technology to generate a description of…
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Before the rise of digital technology, marketers relied on intuition to create and assess marketing initiatives, but now they need data. Today’s businesses demand that marketing teams show a tangible ROI from their efforts. According to MarketingLand author Tamar Weinberg, you need data for a successful marketing strategy and gut feelings just aren’t good enough…
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Google is experimenting with one of its biggest changes to date: a mobile first search index. This means that the engine will prioritize mobile content in its results. Reporter Karissa Bell expands on Google’s mobile first initiative in her Mashable article, “Google is Changing Search in a Big Way.” Google’s current search engine scans over…
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Almost every internet user has some kind of ad blocking software, but as Netflix overrides ad blockers along with many other brands, it is becoming harder to use. Jon Fingas, associate editor at Engadget.com, describes how Netflix overrides ad blockers by delivering promos that specifically target browsers using ad blocking software. Netflix original series Black Mirror…
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In the modern age of technology, we have access to digital marketing tools and software that streamline our work and make our new creative process easier. Despite these advancements, many creative processes are stuck in the past. A recent article by Hightail examines old practices that are becoming obsolete and how digital marketing agencies are…
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In today’s world, we’re constantly surrounded by technology and it’s decreasing productivity. Most of it is intended to make us faster and more efficient, but is it actually having the opposite effect? Jay Baer, President of Convince & Convert, explains how having an excess of software tools is decreasing productivity. In a survey of American…
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Fashion Week is known for its exclusivity, typically limited to people in the industry or those closely affiliated. Thanks to digital media, this is changing. Fashion is more accessible than ever before because of digital media. Nikki Gilliland, blogger at Econsultancy, explains how brands are bringing fashion week directly to consumers. “Shoppable” Shows In an…
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Google’s broad range of online services collect a startling amount of personal data on all your current and past Google activity. The company recently launched a “My Activity” page, which gives users a detailed overview of their past Google activity. Stan Schroeder, Senior Editor at Mashable, reveals how you can look back on everything you’ve…
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Startups need to be digital-savvy and adaptable in order to succeed in today’s industry with new apps like Periscope. Visual and video-driven storytelling methods can be an excellent opportunity for reaching newer and younger customers. Entrepreneur Scott Gerber asks industry experts to share strategies companies can use with the popular new video platform, Periscope. Gain…
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