Our 2024 ADA website compliance checklist can help you better provide an accessible digital experience for all of your site visitors. Parallel Interactive knows how challenging it is to stay current on the latest website regulations, and recent Americans Disabilities Act (ADA) lawsuits have made digital accessibility a high priority. Nearly 1 in 5 Americans…
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Perform regular WordPress website maintenance to keep your site up-to-date and in top shape. At Parallel Interactive, we recommend regular website maintenance for our clients’ websites in order to keep them working properly, maintain security, and limit the chances of hacks or crashes. For more robust sites, website maintenance should be performed monthly, while smaller…
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Increase conversions, customer engagement, and online sales by boosting your mobile site speed with these tips from Google and Moz. Mobile phones continue to be the most used form of web browsing, increasing in popularity every year. In fact, 52.2 percent of worldwide web traffic came from mobile phone use in 2018. While building dozens…
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Confused over how to choose the right CMS platform for your business? Our Chief Technical Officer Brian Van De Wetering shares a few website development tips to help you seamlessly manage your entire content marketing strategy under one roof. Learning how to choose the right CMS (content management system) can seem like an overwhelming task…
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While open graph meta tags (OG tags) may sound like an obscure techie gadget, they’re about to become your new best friend. Here’s how to avoid Facebook sharing issues with open graph meta tags. Until recently, social users had the option to dress up link previews with more captivating images, catchier titles, and colorful descriptions…
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Unlock brand value and deliver engaging customer experiences by building effective mobile landing pages that drive traffic and conversions. The rise of mobile web browsing presents a significant opportunity for brands to deliver better mobile experiences, starting with mobile landing pages. A recent Google study showed people who have a negative website experience on mobile…
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At Parallel Interactive, we get a little obsessive about our clients’ SEO strategy. Before any new website content is created, we first conduct an SEO content audit. Why? Because good content is a crucial part of making sure you end up on top of a search engine results page (aka SERP). Great content keeps visitors…
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Are you up to speed on best practices for choosing a web host? Our Chief Technical Officer, Brian Van De Wetering, shares lessons learned from the tech side of website development. Staying current on best practices for choosing a web host for your new website is kind of a big deal. The choices you make…
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Give your business leads a boost this July by adding HTTPS and SSL Certificates to your website maintenance. For the past several years, Google has been advocating for a more secure Internet by promoting the use of HTTPS (Hypertext Transfer Protocol Secure) and SSL (Secure Sockets Layer) certificates on all web pages. According to a…
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Not every business can spend thousands on SEO strategy. But small business SEO can be just as effective as the big budget brands. Check out these 5 free small business SEO tips. Every business can benefit from search engine optimization (SEO) strategy to boost their search engine rankings. However, there are still a lot of…
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You’ve successfully promoted your website and you’re experiencing heavy web traffic, now it’s time to hone your digital strategy. Once you’ve got the visitors, you need to implement a digital strategy that includes optimizing your pages to improve your site’s performance. Lesya Liu, contributor for Entrepreneur, offers a few tips on how to engage and…
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Some of today’s most popular websites have drastically changed since their early days on the World Wide Web. How many of your favorite, popular websites have transformed? Amanda Zantal-Wiener answers this question in her Hubspot blog, “Blast From the Past: 7 Websites That Were One Thing, But Now They’re Another.” Amazon Launched in 1994, Amazon’s…
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