A strong online presence is key in today’s digital world, but how do you know if competition is beating you online? If your competitors are outranking or outselling you online, you may need to implement a few changes to your marketing strategy. A recent Marketing Land article shares a few steps you can take to…
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Web design trends constantly evolve as technology progresses and our personal tastes change. In the past year, web designers have refined the popular minimalist aesthetic approach, streamlined desktop to mobile interface, and pushed the boundaries of what modern technology and design are capable of. In a recent article, Sam Hampton-Smith, front-end designer/developer and freelance author for…
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In 2013, Amazon announced plans to begin delivering packages via drone. Amazon drone delivery footage from their newest ad offers new insights into the service. Over two years later, new drone delivery video showcases a new prototype of one of the delivery drones. Matt McFarland of The Washington Post shares a few details worth noting…
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Since the Internet began in the 90’s, the evolution of website design and page layouts has been significant. These days, the evolution of website design has led to requiring a responsive, minimal design with quality content. As mobile usage continues to increase, every website must also be optimized for mobile devices. CNN Money recently compiled…
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Using responsive web design reformats your website’s content to adapt to various platforms including desktops, tablets and Smartphones. Responsive web design has become increasingly popular over the past two years because of its impact on Search Engine Optimization (SEO). A responsive web design should be on the top of your list if you business is…
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The Internet has greatly evolved over the past 15 years. Years ago bulky websites and search engines were the norm, today the focus is on minimal and highly customizable interfaces. According to Phil Simon’s article, The Pinterest Effect, he explains how about a handful of websites have been highly influential on website design.
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You can buy just about anything on Amazon 24 hours a day, anything from toilet paper to electronics. Amazon.com offers an easy shopping experience and great values. For decades consumers shopped at Walmart for these products, but are now heading online to Amazon.
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Are you ready for a facelift? If you are looking for some advice on how to take your website to the next level, give Parallel Interactive a ring!
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Brand journalists make no pretense about their mutually beneficial relationships with readers. At its best, brand journalism is a transparent platform that invites consumers to participate in the discussion and make their own decisions about the validity of information being presented.
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This past week, Google made one of the largest changes to its algorithm in company history, and many companies weren’t so happy about it. Nearly 12 percent of its search results were affected by this change, and the SEO community is in an uproar. A recent article on CNN explains that Google uses an algorithm…
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Online videos are becoming increasingly popular due to sites like Facebook and YouTube. Surprisingly, more than 2 billion videos are viewed on Facebook each month; and in 2010 alone, more than 700 billion YouTube videos were viewed. This increase in online video viewing demonstrates a shift in video viewing habits, proving that audiences are becoming…
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So much has changed for social media in 2010. Not too long ago, social media sites such as Facebook and Twitter didn’t exist, blogs were nothing more than simple online journals, and digital marketing was still in its infancy. Today, however, the Internet leads the business front, especially with social media. A recent article in…
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