The quest to unlock the mysteries of Google’s top SEO ranking factors continues. *This SEO ranking factors article was updated on December 6, 2024 to represent current SEO trends and best practices. Search engines continually update their ranking algorithms to complement advances in technology and improve return results. Google currently uses about 200 factors when…
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Good SEO content helps potential customers find you. Great content converts them to customers and builds lasting relationships. Last year, 58 percent of B2B marketers reported increased sales and revenue as a direct result of their content marketing efforts. Additionally, marketers who use AI for content creation see an average increase of 70% in ROI…
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Become more visible to potential leads and generate more traffic to your website by investing in a content marketing strategy for your business. Content marketing has the potential to transform brands, with lower costs and higher returns than traditional marketing methods. According to DemandMetric, 78 percent of CMO’s believe custom content is the furture of…
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Got a great online product promotion or service to attract new customers? Before you publish, test your SEO strategy and optimize website content with Yoast SEO. This easy-to-use plugin measures multiple aspects of blog text to ensure optimal SEO and readability. What’s even better is the optimization runs in real time, so blog authors can…
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Our 2024 ADA website compliance checklist can help you better provide an accessible digital experience for all of your site visitors. Parallel Interactive knows how challenging it is to stay current on the latest website regulations, and recent Americans Disabilities Act (ADA) lawsuits have made digital accessibility a high priority. Nearly 1 in 5 Americans…
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Perform regular WordPress website maintenance to keep your site up-to-date and in top shape. At Parallel Interactive, we recommend regular website maintenance for our clients’ websites in order to keep them working properly, maintain security, and limit the chances of hacks or crashes. For more robust sites, website maintenance should be performed monthly, while smaller…
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Make sure your digital strategy is on track with consistent website audits using an SEO audit tool. Performing regular SEO audits is essential for staying on top of the major issues that could be damaging your site’s visibility and ranking. Moz Site Crawl is an SEO audit tool that crawls your site every week searching for…
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Do you use UTM parameters to analyze social media click-throughs and other incoming links? Track digital marketing campaigns more precisely with this handy ID code. You may be missing some important information that can help you determine which online marketing campaigns are working and which ones are duds. UTM parameters (UTM = Urchin Tracking Modules)…
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Got a great online product promotion or service to attract new customers? Before you publish, test your SEO strategy and optimize website content with Yoast SEO. This easy-to-use plugin measures multiple aspects of blog text to ensure optimal SEO and readability. What’s even better is the optimization runs in real time, so blog authors can…
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Build customer trust, generate leads, and increase conversions with the best email marketing practices for your digital strategy. According to HubSpot, email marketing earns an average return of $38 for every dollar invested with an ROI of 3800 percent. By adding best email marketing practices to your digital strategy, you can increase leads, engagement, and…
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Looking to increase new business leads? Create memorable and engaging content for your audience by adding infographic content marketing to your digital strategy. The average human attention span lasts about eight seconds, which means you’re most likely to either captivate or lose readers in the first paragraph of your marketing content. Even then, the readers…
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Upgrade your content marketing strategy with blogging best practices that increase readability and boost lead generation. Companies with blogs produce an average of 67 percent more leads monthly. Blogging is such a scalable and affordable approach, making it the one of the three primary content strategies for businesses, and marketers who prioritize blogging see 13…
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