The US Open experience is an American tradition that goes back 134 years! Crowds of people flock to Queens, New York to watch tennis champions compete in the sold-out arena every summer. Throughout the years, the Open has consistently delivered the same spectacular experience. And this year, the US Open expands for tennis fans by…
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While marketers continue to struggle to figure out the Millennials, Generation Z (born after 1995) is growing up behind the scenes. So what are some facts about Generation Z marketers should know? Giselle Abramovich, Senior & Strategic Editor at CMO.com, has compiled a list of surprising facts about Generation Z. Here are a some of…
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In today’s digital age, your friends, interests, location, and purchase history can all be linked to your face and photo. Your personal information has become a gold mine for advertisers. CNN Technology Editor David Goldman explains how emerging technology may allow retailers and advertisers to identify you, track you, and market to you by scanning…
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Since the Internet began in the 90’s, the evolution of website design and page layouts has been significant. These days, the evolution of website design has led to requiring a responsive, minimal design with quality content. As mobile usage continues to increase, every website must also be optimized for mobile devices. CNN Money recently compiled…
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A recent survey by the Direct Marketing Association (DMA) reveals why email marketing has led more than half of small business marketers to plan on increasing their spending on emails based on the ROI of the channel. In a Mashable article, Eric Krattenstein explores why email marketing remains a key marketing channel for small businesses. Here…
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Mashable’s Stephanie Walden recently sat down with Kevin Krone, CMO of Southwest Airlines, to discuss the strategic marketing tactics and storytelling strategy the “no frills” airline uses to maintain its competitive advantage. Southwest’s continued success is derived from their customer service approach – treating customers as unique individuals, and delivering an unmatched customer experience. However,…
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Successful business people never stop learning. Whether it’s The Wall Street Journal or trade and design magazines, business professionals are always flooding their minds with new information to keep up with their industry. These days, valuable industry news is available at your fingerprints, 24 hours a day. College America compiled a list of the top design magazines…
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‘What colors will work for my brand?’ is a common question all marketers hear when it’s time for a brand refresh, especially considering the psychology of color in marketing and branding. Gregory Ciotti, a marketing strategist and contributor to Mashable, explores the misconceptions around the psychology of color in marketing, the importance of colors in…
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The answer to the big question about cutting the cord: Millennials, millennials, and millennials. Fed up with the pricing and customer service of local cable companies, millennials are creating a significant shift in the market place towards alternative ways to view traditional-television content. In Lindsay Rothfeld’s recent article, “Why Millennials are Increasingly Cutting the Cord,”…
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These days we’ve got our cell phones out and ready to capture share-worthy moments whether we are on vacation with our families, on a date or driving down the freeway at 80 miles an hour, all for the sake of receiving the highest amount of likes as possible. But is social media ruining, or even…
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We’ve all received a hilarious text message or seen a completely ridiculous post on social media that we’ve wanted to share with others, and we can with screen grabbing. Smartphones have enabled us to take screen grabs to capture those moments and share them instantaneously with just a few clicks. If you are going to…
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Content marketing strategies are often shaped by current algorithms that Google, Yahoo, and Bing use to generate organic search results. But what does the future of search engine optimization look like? The continuous updates to the algorithms have caused search engine optimization (SEO) to evolve tremendously. In his article about the future of search engine…
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