Pinterest has announced a new DIY pay per click social advertising option for retailers: Pinterest Ads. Pinterest Ads provides a huge opportunity for retailers to reach a rich social media network. Larry Kim, Founder & CTO of WordStream, explores the new option in his article, “Pinterest Self-Serve Ads Are Coming: Are You Ready?” Last September…
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Pay-per click (PPC) advertising can help drive traffic to your website, but it isn’t for every industry and business. It is important to understand when your business should use PPC advertising. Check out Mashable’s article, “5 Times You Should Ditch Pay-Per-Click,” to learn when your small business should avoid using pay-per click advertising in your…
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It’s easy to forget how much information is stored on mobile devices, tablets and computers. But massive hacks and cybersecurity failures have left millions confused and worried about how to increase online security and keep their personal information safe. Some consumers have stopped paying with credit cards since the large-scale security breaches at Target and…
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Last November, popular photo sharing app Instagram introduced ads to users in the U.S. In just six months, they gained nearly 50 million new users as Instagram expands ads to greater markets, including international users. According to Kurt Wagner’s article, “Instagram Expands Ads to International Users,” Instagram has decided to expand its advertising to international users. “The…
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Smart home technology solutions have dramatically grown in popularity including home security footage, alarms, etc., but can these also be used against you? Smart home systems allow customers to control lighting, thermostat, recored home security footage and alarms directly from a computer, tablet or smartphone. Smart home users should be aware of the potential hidden…
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Michael Bird, Social Media Examiner and Co-Founder of Social Garden, explores the trends of today’s online shopping behavior in his article, “Online Shopping Behavior: Data from Smart Phones and Social Media.” Recent data reveals the increasing influence smartphones and social media apps have on online shopping behavior. Smartphones have changed the relationship between customers and…
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GIFs and cinemagraphs are showing up across social media. A cinemagraph image is motionless, but has one remote part that moves continuously. Brands use GIFs and cinemagraphs for business to visually engage with social media fans. Brian Honigman explains the importance of GIFs and cinemagraphs in his article, “Best Practices for Using GIFs and Cinemagraphs…
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Feeling a little down after looking through your Facebook feed this morning? It could be because of the emotional impact you are receiving from the negative vibes in the posts you read. Roger Segelken and Stacy Shackford report in their article, “News Feed: ‘Emotional Contagion’ Sweeps Facebook,” that people have an emotional impact from what…
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Recent studies prove positive social media reviews drive consumers to buy your product, eat at your restaurant, or patronize your local business. As a result, fake reviews have been on the rise. Social media savvy consumers avoid businesses with negative reviews on Yelp, Trip Advisor, or Zagat. As a result, the industry of fake reviews has increased…
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One of the best free marketing strategies you can use to promote your brand and products by having having your brand on Instagram. Over the past four years, Instagram has grown significantly as more companies have created accounts to engage new consumers. Eric Sornoso offers eight reasons why to have your brand on Instagram in his…
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The latest iPhone has officially made it’s television debut. Not in front of the lens (that happened months ago), but behind it. Or – more accurately – as the lens. Luxury British car manufacturer Bentley Motors offers some of the most prestigious cars available on the market today. Each $100,000 car is custom ordered and equipped with client…
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Collecting personal data from consumers has long been a controversial topic. Whether or not to regulate big data is another one. Recently, we covered the article, “Big Data is Secretly Scoring You” in our blog that discussed the various types of personal data that is being secretly collected and sold to marketers. Consumer data profiles…
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