News began circulating last month that the Federal Communications Commission (FCC) had proposed the creation of fast and slow lanes for internet service speeds (think internet highway). The addition of fast and slow lanes would require Amazon and Netflix to pay a premium to internet service providers like Comcast, Verizon, and Time Warner in order to provide faster internet service…
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Google’s Gmail is the web-mail leader with more than 500 million people using the free email service. Gmail recently celebrated its 10 year anniversary and has been under scrutiny for collecting personal data to display customized ads to users. According to the article, “Why GMail and Other eMail Services Aren’t Really Free” by Heather Kelly, “Gmail…
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Your credit score is a powerful tool that businesses use to measure your creditworthiness. However, big data could be ranking you on more than just your credit. Your credit score is based upon credit history and your ability to pay back debt and loans. Companies use credit scores to determine if you are financially responsible…
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Google is becoming more strict with their Search Engine Optimization (SEO) rules. You can receive penalties like low page ranking for link spam and for having too many ads. A website audit is the best way to avoid unexpected penalties. An auditor will completely evaluate your website and provide a detailed report that includes recommendations…
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Using responsive web design reformats your website’s content to adapt to various platforms including desktops, tablets and Smartphones. Responsive web design has become increasingly popular over the past two years because of its impact on Search Engine Optimization (SEO). A responsive web design should be on the top of your list if you business is…
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Hashtags are an important tool to have when promoting your brand on social media. However, overusing Facebook hashtags can be just as harmful as it is helpful. Hashtags – you either love them or you hate them. Hashtags have become so popular that people include them in social media posts, text messaging and even verbal…
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More users are ditching their personal computers for tablets and mobile devices. As a result, companies are increasing budgets in the mobile ad market to target that niche audience. Most social media companies generate revenue solely through advertising. We have already seen ads popping up on Instagram, USA Today, and many other Smartphone apps. With users constantly checking…
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Mashable Blogger, Rebecca Hiscott, discusses how technology has caused changes to our physiology over the last ten years, completely rewiring our brains. In her article, “8 Ways Tech Has Completely Rewired Our Brains,” Rebecca explains the positive and negative impacts technology has had on our brains such as changes in sleep patterns and decreased attention…
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Most eCommerce websites will encounter low conversion rates at some point. Anne Fisher provides helpful tips to boost online sales in her article, “Orange Buttons Boost Online Sales.” Anne discusses how small changes can significantly boost online sales. “For instance, changing the color of a button on our site increased sales by 20 percent. We also…
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Keep it simple stupid is an old saying, but packs a new punch in 2014. This year, designers are transitioning back towards simplicity with this 2014 design trend. In a market saturated with “attention-grabbing” technology, it’s the simple things that stand out today. Consider the iconic Hersey Kiss ads from the early 1990’s. The simple,…
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Bloggers are frequently compensated in exchange for paid links and positive reviews about companies and products. However, paying for embedded links to improve organic search ranking can is strictly forbidden by Google. If Google deems the payments to be inappropriate, your organic SEO ranking will suffer. Designed to manipulate organic search rankings, embedded paid links are…
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Keeping a quality content calendar and posting regularly from it is the key to expanding your reach through Search Engine Optimization (SEO) and keeping your current audience interested. A well-crafted content calendar should help you create opportunities to engage with your target audience and ensure your brand’s voice is being heard, acting as a guide for…
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