Quick Response (QR) codes are two-dimensional barcodes that can be used as a shortcut to open a link, display text, or save a contact in your address book. But how do you create a Google QR code? Displaying QR codes on your marketing materials will help drive traffic to your website. To use a Google…
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The new year is here and it’s time to take control of your business’ online reputation. Negative press can spread very quickly and reputation repair can be very difficult. Your online reputation should be taken as seriously as your offline reputation. Your company should have a comprehensive reputation management and reputation repair plan including how…
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Internet users continue to have serious concerns about their online privacy, but new privacy changes ahead in 2014 could help put their minds at ease. The recent security breaches at Snapchat and Target continue to shine the spotlight on privacy concerns. State and Federal legislators are cracking down on online privacy regulations this year. Kate Kaye explores the three major privacy…
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San Diego’s live music scene is not nearly what it was back in the 1980s and 90s. That’s a sad fact that music-seeking residents have had to live with for a while. Venues are expensive to run, [good] bands or musician don’t play for free/cheap, liquor laws are strict, and DJ culture has boomed. That…
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Have you ever shopped online for something and later saw that same item in an advertisement on your Facebook page? Congratulations, you are now a part of targeted advertising. But how do you opt out of online data tracking like this? Targeted advertising refers to ad placement served to online users based on online data…
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Success comes from working hard and being in the right place at the right time. Of course, you also need the right credentials and experience rather than a career plan. Dara Khosrowshahi is the CEO of Expedia. In his recent LinkedIn article, “Why You Should Dump Your 5-Year Career Plan,” he offers two key pieces of…
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Using the language or thoughts of another author as your own, without credit, used to be a bad thing. But it looks like our attitudes about plagiarism have loosened, to say the least. Who cares? If tolerating a little plagiarism is a slippery slope, might as well bring a sled and enjoy the ride, right?…
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Remember paper? We often forget what life was like before things went digital. So what happens to paper in the digital age? I was a designer long before the “digital age” and there are some things I still enjoy about paper. Don’t get me wrong, I appreciate the Internet… It’s filled with endless opportunities, clever…
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Behind every great brand is a thought leader blazing a new trail. The importance of thought leadership has grown and it has quickly become another ‘must do’ for companies looking to differentiate themselves from the competition. The internet is saturated with all types of content these days… from crazy dog dance videos promoting new causes…
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It goes without saying that the vast majority of people who own a camera (phone, point-and-shoot, mirrorless ICL [interchangeable lens], or DSLR) are not professionals. And probably don’t have aspirations to become a professional, but they can still take better snapshots. Falling within that group doesn’t mean you can’t make good images with better snapshots…
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Last month in the middle of the night, you may have been alarmed by siren phone alerts about missing children in San Diego County. If you don’t remember signing up for these phone alerts, it’s probably because you never did. The Federal government used this opportunity as a test for their new mobile emergency alert…
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Logging into social media accounts has quickly become one of the most widely accepted addictions in our society, and social media users are suffering from FOMO because of it. We check our social media profiles from the minute we wake up until the moment we go to sleep. This syndrome now has a name –…
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