Thought leadership can be a powerful influence over consumers and is an important part of a today’s marketing campaign. What makes someone a thought leader? Typically, a true thought leader is business or person who possesses leadership in thought, values, and acts as a resource for others. Thought leaders share their knowledge through public speaking,…
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An Unruly report released on July 10, 2013 was recapped in a post by Greg Jarboe “Want Your Video Ads to Go Viral? Stop Trying to be Funny.” In the article about the Unruly report, Greg Jarboe writes, “The two most popular ads from this year’s Super Bowl attracted the most shares on Facebook, Twitter, and the…
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Experienced designers have seen it all – the good, the bad, and the ugly. Despite having good intentions, things can go wrong when market research and design mix. Understanding the research options, asking the right questions, and relating to your audience can help you balance the results between market research and design. Debbie Millman and Mike…
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Enjoy burgers and beer in San Diego during Comic Con. Every year Comic Con takes over Downtown San Diego. Thousands of pop culture enthusiasts dress in costumes and fill the streets. Those with tickets to the event stand in line for a chance to meet stars and catch sneak peaks of upcoming movies and TV…
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As you may know, consumers typically buy products from companies they can relate to and identify with by finding your brand’s voice. The single most effective way to develop a relationship is by creating a compelling voice for your brand. The voice should reflect the values of your company. It should also correspond to how you…
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When was the last time you checked your Facebook page? This morning? 10 minutes ago? Many people today don’t realize how much the evolution of social media has impacted their lives on a daily basis. The Evolution of Social Media In the late 1990’s, AOL kicked off the social media movement with their online messaging program…
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Great event planners are naturals with the ‘details.’ It seems to be ingrained our DNA — the ability to plan every aspect of our lives and be keenly aware of the steps even before we take them. As successful planners, we have the ability to see all the “what ifs” or as we call it Murphy’s Law. Having…
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Keeping up with every ounce of news can be very time consuming. We realize that not everyone has the time to read the paper and keep up with the latest social media news. Here at Parallel Interactive, we are dedicated to keeping our readers up to date with the latest industry and social media news.…
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So how did “the buzz” get started? The first time my friend Hope asked how comfortable I would be with the buzz on “making the ask,” I had to pause. The meaning was clear – we were discussing making direct solicitations on behalf of a non-profit – but her use of the verb, “to ask”…
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The headshot — a formal portrait that includes only the subject’s head, neck, and shoulders — has been around for probably a century. But what makes a great headshot? Used originally by the entertainment industry (“glossies”), a great headshot today is a staple of nearly every professional sector, and headshots are a requirement of social media…
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A new year brings new laws and regulations. The United States Postal Service (USPS) is no exception.
Earlier this year, the USPS mandated the Intelligent Mail Barcode. The Intelligent Mail Barcode is a sophisticated, mail tracking system that uses a barcode to track mail more efficiently.
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The Panoptix Events team has just returned from International CES 2013 in Las Vegas! We survived, thank goodness, by employing some of these very useful tips.
We have compiled a list of essential tips for surviving a Las Vegas trade show.
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