Insights

5 Ways Social Media Is Revolutionizing Talent Acquisition

Social media boosts talent acquisition and the hiring process. According to the article, “5 Ways Social Media Is Revolutionizing Talent Acquisition,” Sajjad Masud claims that in a recent study, “more than 60% of adults are connected to one or more social networks and of those, 23% of their online time is spent entirely on social networking…

Understanding the New ROI of Marketing

Most business people should understand the acronym ROI as the monetary return on an investment, but what is the new ROI of marketing? Typically, when the return on investment is high, then the success of your investment is high. According to the article, “Understanding the New ROI of Marketing,” Susan Gunelius suggests ROI now has a…

The Pinterest Effect

The Internet has greatly evolved over the past 15 years. Years ago bulky websites and search engines were the norm, today the focus is on minimal and highly customizable interfaces. According to Phil Simon’s article, The Pinterest Effect, he explains how about a handful of websites have been highly influential on website design.

Your Personality Type Can Be Measured According to Your Social Media Presence

Would you believe someone if they told you that your social media presence directly reflect your personality? Well, in China, researchers are gathering data to prove this theory. In the past, psychologists used questionnaires and a variety of tests to measure personality based on self-provided information. With nearly one billion people using social media, personalities…

4 P’s Redefined

In undergraduate marketing courses, one of the most important concept students are taught are the 4 P’s, which include Product, Place, Price, and Promotion. These 4 P’s define a business’s marketing strategy when introducing a new product or service. With social media available, companies can cut costs substantially when it is used as a promotion.…

Today’s Value Shopper Heads to Amazon, Not Walmart

You can buy just about anything on Amazon 24 hours a day, anything from toilet paper to electronics. Amazon.com offers an easy shopping experience and great values. For decades consumers shopped at Walmart for these products, but are now heading online to Amazon.

Facebook Snaps Up Photo Service Instagram for $1B

Last week, Facebook acquired Instagram, a popular iPhone and Android photo editing app. According to Jenna Wortham’s article, Facebook Snaps Up Photo Service Instagram for $1B, Facebook originally reached out to Instagram CEO, Kevin Systrom about acquiring the company in early 2011, but Systrom wished to keep Instagram an independent company.

5 Big Cloud Trends for 2012

Move over ginormous hard drives, the Cloud has arrived. In 2011, a new service for data storage known as the Cloud, was introduced. Acting as a wireless server, the Cloud allows users to reduce the storage size of their hard drives and offers a faster way to access applications and save data.