Insights

Key to Success

Small changes create ripples outward – and a little extra dopamine in the brain, which in turn creates improved energy, intelligence, productivity and even sales outcomes.

Plan Your Brand Journalism Debut

Beware of stories that aim to promote your brand at the expense of value added information. Instead, include a healthy rotation of do-it-yourself “how to” tips, lifestyle articles and expert interviews that give consumers helpful advice that maximizes their experience with your product or establishes you as a reliable resource.

Is Brand Journalism More Honest Than Traditional Journalism?

Brand journalists make no pretense about their mutually beneficial relationships with readers. At its best, brand journalism is a transparent platform that invites consumers to participate in the discussion and make their own decisions about the validity of information being presented.

Twitter Marketing

There’s an endless stream of blog posts promoting individual tools aimed at increasing Twitter IQ. However, sometimes it’s helpful to have a compilation checklist to help you critique your activity and help you decide how to tweak your tweets.

Twitter Tabs Give Snapshot of Your Inspire-ometer

Twitter is rolling out two new features promising to calm your restless minds and make it easier to tweet vicariously through those you follow or be a fly on the wall to see how your followers respond to your tweets.

Twitter Gallery Says It All In a Snapshot

Sometimes pictures simply say it better than 140 characters. Twitter’s new souped up image galleries give users an opportunity to get a leg up in the short attention span theatre. Now followers can view a history of your photo sharing in a convenient snapshot – even photos that you’ve shared through third party apps such as yFrog, TwitPic, and Instagram, up to 100 images.

Making the Leap from Lone Blogger to Media Darling

You’ve followed the advice of your social media gurus: found your inner Tweet, created a popular e-book, maximized your SEO and built a respectable Facebook following… but reached a plateau? Let’s not forget that most successful thought leadership strategies get a considerable boost by bridging the gap between the blogosphere and conventional media.

It’s About the Movement, Not You

Being a thought leader isn’t about preaching or selling. It’s about engaging – and most often that means listening and responding vs. competing for attention in a crowded, loud auditorium filled with other wannabe thought leaders.

4 Tips on Engaging the Twitter Community

Setting up a Twitter account is easy; but becoming active and involved in the Twitter community isn’t necessarily that simple. A recent article on Oneforty.com provides 4 tips to help a business become active in the Twitter community. Be Responsive Monitor your “mentions” and respond to questions and comments. Not only does this encourage interaction and engagement,…

Blog Comments and SEO

You may not realize it, but blog comments can actually impact a site’s SEO. This may seem strange, but a recent article on Hubspot discusses this issue and provides a few ways to increase blog comments and the effectiveness of an SEO strategy. Diana Freedman at the Hubspot blog explains that “each new comment adds…

Ways to Increase Blog Traffic

Too often blog writers spend countless hours perfecting their blogs, only to have no one read them due to low blog traffic. This can be discouraging to writers, and many give up thinking they just aren’t any good at all. The truth, however, is that the problem may not be with the writer. In fact,…

Soaring to Online Success

More businesses are racing to develop new web and social media programs. However, in their hurry, many are forgetting one important step: the need to measure their online success. Without adequate tracking, it is nearly impossible to determine what programs should be cut, continued, or optimized. A recent article in the San Diego Union Tribune…