If you’re struggling to integrate a mobile strategy into your digital marketing efforts, you’re not alone. Many countries are seeing consumers completely skipping PC ownership and purchasing smartphones as their first means of digital interconnectivity. Rapid growth of mobile capabilities has left many marketers in the dust, creating a problem when it comes to utilizing…
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Google AMP Stories are the latest story trend taking a swipe at competition on the digital scene. Here’s why you should add AMP Stories to your digital marketing strategy. Social media stories continue to grow in popularity, and Google isn’t one to miss an opportunity. What started with Snapchat stories have now spread to virtually…
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Speak your audience’s language and improve your search rankings by adding voice engine optimization to your content marketing and SEO strategy. By 2020, nearly 50 percent of online searches will be conducted using voice search. With the help of voice-friendly devices, voice search has drastically changed the way people search, where they search, and how…
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While open graph meta tags (OG tags) may sound like an obscure techie gadget, they’re about to become your new best friend. Here’s how to avoid Facebook sharing issues with open graph meta tags. Until recently, social users had the option to dress up link previews with more captivating images, catchier titles, and colorful descriptions…
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Unlock brand value and deliver engaging customer experiences by building effective mobile landing pages that drive traffic and conversions. The rise of mobile web browsing presents a significant opportunity for brands to deliver better mobile experiences, starting with mobile landing pages. A recent Google study showed people who have a negative website experience on mobile…
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Boost visibility on Google, improve your search ranking, and stay ahead of competition with our top 2019 SEO trends. Google search engine optimization continues to outperform other marketing trends year after year. According to Moz Blog, SEO delivers 20 times more traffic opportunity than pay-per-click (PPC) advertising. It is critical for your site to be…
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Upgrade your digital strategy with 2019 digital marketing trends and technologies that attract attention, build loyal customers, and drive conversions. Every year, new marketing trends emerge, existing technologies get smarter, and consumers get savvier. This year is no different as businesses enhance their technologies and strategies to engage customers. Here are our top 2019 digital…
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Increase conversions to your site and generate leads with the best social media practices for your social media strategy. Social media consumption in the last year faced major upheaval amid company shake-ups and algorithm changes, causing 2018 best social media practices to shift dramatically. A recent study conducted by social media metrics company, Buzzsumo, revealed…
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The future of marketing is in the hands of programmatic advertising platforms, helping small to large businesses grow their audiences and increase revenues. Understanding programmatic advertising and which platform is best for your business is important to maximize your business’s potential. In 2017, a Dun & Bradstreet Report study found 65 percent of B2B marketers…
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A study of 400 students proves new “Sans Forgetica” font may unlock your audience’s content retention puzzle, and it’s free! Researchers from RMIT University in Melbourne have developed an unconventional way to help you fill your audience’s memory gaps and maximize your marketing content retention. The team of typographers and behavioral psychologists released a new…
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With video content on the rise, it is essential to follow video SEO best practices in order to rank on search engines and increase site traffic. Video is projected to claim more than 80 percent of all web traffic by 2019, according to Forbes. By adding video marketing and video SEO to your digital strategy, you…
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Grow your business and encourage more time spent on your website with a video marketing strategy. From the how-to and other informative videos we watch for work to social media videos we see at home, video content is an essential part of our day-to-day lives. According to a study from Wyzowl, people on average spend…
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