Google is experimenting with one of its biggest changes to date: a mobile first search index. This means that the engine will prioritize mobile content in its results. Reporter Karissa Bell expands on Google’s mobile first initiative in her Mashable article, “Google is Changing Search in a Big Way.” Google’s current search engine scans over…
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Almost every internet user has some kind of ad blocking software, but as Netflix overrides ad blockers along with many other brands, it is becoming harder to use. Jon Fingas, associate editor at Engadget.com, describes how Netflix overrides ad blockers by delivering promos that specifically target browsers using ad blocking software. Netflix original series Black Mirror…
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Leveraging its Audience Network, Facebook expands ad network to bring video ads to your television screen. Tim Peterson, author at MarketingLand, explains how Facebook expands ad network plans to bring its growing ad business to digital TV and how it will affect the future of advertising. The social media giant aims to serve targeted ad…
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In the modern age of technology, we have access to digital marketing tools and software that streamline our work and make our new creative process easier. Despite these advancements, many creative processes are stuck in the past. A recent article by Hightail examines old practices that are becoming obsolete and how digital marketing agencies are…
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Emojis are those colorful little cartoons that you just can’t seem to get away from and need a social media marketer’s guide in order to understand. Once only popular among preteen text messages, the emoticons are now making their way into digital marketing campaigns creating the need for a social media marketer’s guide to understand…
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In today’s world, we’re constantly surrounded by technology and it’s decreasing productivity. Most of it is intended to make us faster and more efficient, but is it actually having the opposite effect? Jay Baer, President of Convince & Convert, explains how having an excess of software tools is decreasing productivity. In a survey of American…
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Every once in a while, brand tweets will appear on your timeline that are so perfectly executed you’ll wish you came up with them yourself. Emily Copp, author at Hootsuite, shares a few examples of excellent brand tweets along with lessons we can learn from them. The Feds Both the CIA and the CSIS do…
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Fashion Week is known for its exclusivity, typically limited to people in the industry or those closely affiliated. Thanks to digital media, this is changing. Fashion is more accessible than ever before because of digital media. Nikki Gilliland, blogger at Econsultancy, explains how brands are bringing fashion week directly to consumers. “Shoppable” Shows In an…
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The evolution of SEO has happened rapidly in the last few years. SEO managers used to focus primarily on optimizing landing page elements, building links, and auditing websites.Today, they do all that and more. Columnist and SEO Specialist Winston Burton describes the evolution of SEO and how SEO roles have grown to play a much…
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Sometimes it pays to take risks, but the mere thought or risky marketing often intimidates businesses and entrepreneurs. In the marketing world, risk-taking is essential in order to move forward and progress. Jayson Demers, founder and CEO of AudienceBloom, shares a four success examples from big brands who partake in risky marketing strategies. Domino’s Pizza…
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Software as a Service (SAAS) companies face a significant make or break moment: customer onboarding. How you bring on new customers will determine whether or not they stay. Shayla Price, contributor at Entrepreneur.com, shares helpful strategies to convert sales leads into loyal customers. Here are several tips to improve your customer onboarding process: Personalized Welcome…
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The rise of social platforms has opened new doors for communication between brands and consumers. But what is proper social media etiquette? These new channels come with a completely new set of rules and customs for interaction. A recent article on SocialTimes titled, “Brands: Learn the Language to Get the Most Out of Social,” offers…
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