Almost every internet user has some kind of ad blocking software, but as Netflix overrides ad blockers along with many other brands, it is becoming harder to use.
Jon Fingas, associate editor at Engadget.com, describes how Netflix overrides ad blockers by delivering promos that specifically target browsers using ad blocking software.
Netflix original series Black Mirror is a futuristic drama with a dark outlook on how technology can affect society. They are promoting the new season by serving ads to users who have been identified running ad protection software. The banner itself contains a cryptic message:
“Hello ad blocker user. You cannot see the ad. But the ad can see you. What’s on the other side of your Black Mirror?”
While certainly consistent with the series’ main themes, it comes as a surprise to users who use ad blockers to prevent this exact occurrence from happening. Engadget reached out to Netflix to find out how they are pushing these ads but received no response. This example proves that most ad blocking software is only truly effective against companies that don’t have the knowledge or budget to work their way around.
