Most small-businesses’ websites are works in progress – constantly being revised, improved, and updated. So invariably, something is always missing, such as the privacy policy.
Some landing pages are so important that not having them could hurt your bottom line, cost you clients, and even turn away business. A few of the essential pages for a website are: contact us, about us, “gimme” or sign up for more information, site map, privacy policy, and terms and conditions page.
A website privacy policy, (also know as – terms and conditions or disclosure statement) is often forgotten, but is essential, since it servers a multitude of functions. It is meant to inform the website visitor about what information might be collected on a website, how it will be used, to whom it will be disclosed and other related issues. Posting a website privacy policy is a sign to the visiting population that you understand privacy concerns and have built your website with this and them in mind. It shows you value open communication and are willing to articulate and stand by your practices.
This type of statement can help make visitors to your website feel more comfortable and secure. Not only that, but many companies now require a privacy policy before they do business with you. So it might be time to post one. It doesn’t have to be prominent in your web design, but should be visible on all pages. Most people look for a link to it from the bottom footer of websites along with your site map.
