Getting a foot in the door with C-suite leadership at Fortune 1,000 companies is no small task. Even an established firm like Gregg Ward Group – a management consulting, training and coaching firm with more than 25 years of industry experience – needs a strong business strategy to increase the quantity and quality of new leads.

Parallel Interactive focused its marketing strategy efforts on translating Gregg Ward’s leadership expertise into a successful business development tool.

Leveraging the release of his new book, The Respectful Leader: Seven Ways to Influence Without Intimidation, Parallel developed a nationwide book launch to help Gregg inspire respectful leadership practices across the country and better connect with C-suite leaders. The book tour gathered national visibility significantly increasing new business leads and more than doubling business revenues year over year.