Carbon Solutions Group (CSG), a leading supplier of energy-efficient, electronic vehicle (EV) technologies on the West Coast, wanted to simplify their sales deck so that potential lead conversions, who did not attend a pitch or demonstration, could easily understand new EV technologies and the core benefits of selecting CSG as their vendor.

Leveraging our digital marketing strategy expertise, Parallel Interactive created a concise, standalone presentation using clean visuals and minimal copy to overcome identified customer journey barriers. We focused on creating easy-to-digest graphics, charts, and icons to better illustrate important market demographics, key project benefits and financial outcomes for specific project success stories.

By simplifying content into basic visual forms, Carbon Solutions Group significantly increased the quantity and quality of lead conversions for EV charger and car share commercial projects.