Beware of stories that aim to promote your brand at the expense of value added information. Instead, include a healthy rotation of do-it-yourself “how to” tips, lifestyle articles and expert interviews that give consumers helpful advice that maximizes their experience with your product or establishes you as a reliable resource.
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Setting up a Twitter account is easy; but becoming active and involved in the Twitter community isn’t necessarily that simple. A recent article on Oneforty.com provides 4 tips to help a business become active in the Twitter community. Be Responsive Monitor your “mentions” and respond to questions and comments. Not only does this encourage interaction and engagement,…
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Too often blog writers spend countless hours perfecting their blogs, only to have no one read them due to low blog traffic. This can be discouraging to writers, and many give up thinking they just aren’t any good at all. The truth, however, is that the problem may not be with the writer. In fact,…
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More businesses are racing to develop new web and social media programs. However, in their hurry, many are forgetting one important step: the need to measure their online success. Without adequate tracking, it is nearly impossible to determine what programs should be cut, continued, or optimized. A recent article in the San Diego Union Tribune…
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Despite its hundreds of millions of users, finding Facebook fans for your business can be difficult. A recent article by Jay Baer discusses the problem many companies face: simply being ignored by their Facebook fans. A major contributor to this problem is that many people simply don’t know the purpose of Facebook. A new study…
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The power of social media is great for many things, such as connecting with friends and family, sharing interesting content with others, building relationships, and a host of other things. Of course, social media is also key to a business’s marketing efforts. In fact, one of the most important power of social media for businesses…
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As more and more businesses join the online communities, a common question emerges. How can you guarantee social media success? Sadly, the answer is “you can’t.” As with any business venture, there is no magic bullet for success. There are, however, certain steps that can increase the chance for success. Recently, the San Diego Union…
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Online videos are becoming increasingly popular due to sites like Facebook and YouTube. Surprisingly, more than 2 billion videos are viewed on Facebook each month; and in 2010 alone, more than 700 billion YouTube videos were viewed. This increase in online video viewing demonstrates a shift in video viewing habits, proving that audiences are becoming…
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Blogging success can be one of the best assets a company can add to their content marketing strategy. A well-written blog can help manage a brand message, position a company as a thought leader, generate visitors to a corporate or product website, and improve general SEO. A blog can also be one of the most…
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If you are a small business, you’ve undoubtedly heard the words “social media.” You probably also know you are supposed to be using social media to grow your business online by spreading the love to your followers. But social media can be daunting. For every social media marketing success story like those of Old Spice and…
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Almost everyone knows how easy it can be to set up and use social media. What many people don’t know, however, is how difficult it can be to use such media correctly, so don’t be a victim of this problem. The San Diego Union Tribune recently published an article that discusses this issue, so don’t…
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Not too long ago, when a person had a complaint against a business they would pick up the phone and dial a 1-800 number and speak to a company representative. Today, it is more common for these people to turn to social networks to voice their opinions and online criticism. Consequently, customer-service issues are being…
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